From exploring alternatives like Xiaohongshu and Bluesky’s Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape.
Click Here to read the full article on Inman Continue reading “Trending: Seeing Red (Book) and getting flashy on Bluesky”
Here’s the deal… The amount of money you make next year will come down to the amount of great marketing you run. As a real estate agent, you are in the marketing business – so if you’ve never read any marketing books, you better have some on your wishlist this year.
There are a lot of good books for success out there, but you do not have the time to read all of them. That’s what this blog is for. Out of the millions out there, I’ve selected the 14 best marketing books for real estate agents.
You just need to pick the one or two you need most right now, dive in, and put the strategies into action.
Click Here to read the full article on Tom Ferrry.com Continue reading “Must-Read Best Marketing Books for Real Estate Agents”
Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics?
Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels.
Click Here to read the full article on The Social Media Examiner Continue reading “Using AI as a Content Analyst: How to Plan Your Next Steps”
Marketing strategies, just like any other business asset, are best when diversified. The problem is, the more comprehensive your marketing playbook, the more difficult it can be to gauge how much you’re spending vs. how much you’re making. That means you need to optimize your marketing budget if you want to make your business as profitable as possible.
Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Budget: Plan, Track, Succeed”
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention.
Tiffany McQuaid, president of McQuaid and Company, is one of the most innovative and prolific marketers in the real estate industry. Her new book, The Inth Degree, which was rated No. 6 on Inman’s must-reads for 2025, is packed with inspirational tips to help you differentiate yourself from the competition, build an effective brand, and overcome life’s toughest business and personal challenges.
Click Here to read the full article on Inman Continue reading “Real estate marketing for 2025: Get ready to go all in”
Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales?
Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion.
Click Here to read the full article Continue reading “Marketing Strategy Framework: How to Get More Leads & Sales in 2025”
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes.
Selling real estate is no small feat, and our agents know this firsthand. One memorable experience was partnering with Zadig & Voltaire to host a unique “Fashion Meets Real Estate” event at a luxury property. The collaboration transformed the space into a sophisticated showroom, blending high-end fashion with sleek interior design.
Click Here to read the full article on Inman Continue reading “These 5 marketing events will help move the needle on your listing”
Continue reading “How to diversify your marketing as a luxury real estate brokerage”
6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis.
Doing a SWOT analysis will help you play to your strengths, minimize your weaknesses, and safely navigate the threats facing your business. It’s an essential component of your business plan and overall marketing strategy that too many agents overlook.
In this blog, I’ll walk you through how to conduct a SWOT analysis for real estate, provide SWOT examples, and explain how you can use these insights to supercharge your real estate marketing plan and overall strategy.
Click Here to read the full article on Tom Ferry.com Continue reading “Strengthen Your Brand with Effective SWOT Analysis”
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.
In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.
Click Here to read the full article on Inman Continue reading “10 ways to create marketing buzz for your real estate business”
