Is Your Real Estate Marketing Keeping Up With Culture?

Think about the popularity of reality TV shows: Are you giving your audience something they’ll come back for? Content sponsor get.realtor explains how your professional website can fill the void.

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How to maximize the power of influencers in your marketing

Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes.

Traditional and online advertising have become all too easy to ignore. Our mobile phones and laptops, social media, streaming services, news channels — they’re all competing for a limited resource — our attention.

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4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Most real estate teams are operating on outdated marketing playbooks, relying on generic listings, stale Facebook ads and one-size-fits-all outreach. Then they wonder why leads are drying up and conversions are tougher than ever.

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Content at Scale: How to Train AI to Create Great Content

Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency?

In this article, you’ll discover a practical strategy anyone can implement to create authentic content at scale with AI.

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Telling Stories That Convert: How to Increase Your Leads and Sales

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions?

In this article, you’ll discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong.

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Close more listings with this customized marketing proposal

Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal.

The days of winging a listing presentation are over. The current market environment and the expectation homeowners have for listing agents demands a professional presentation of the process for marketing a home. The following is the presentation Andrew Undem, managing partner and team leader of Sure Group with Berkshire Hathaway HomeServices Homesale Realty serving the Baltimore Metro area, utilizes to close over 90 percent of the listing appointments he goes on.

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AI Automation Made Easy: How to Get Your Hours Back

Want to automate repetitive tasks with AI? Looking for the best AI tools and tech stack to streamline your workflow?

Discover how AI automation platforms like MindPal and TaskMagic can save you time, boost efficiency, and simplify your marketing processes—all without advanced coding.

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10 strategies that help agents ‘speak the language of staging’

Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market.

Pardon me, do you speak staging? An essential skill for new and seasoned agents is knowing what it takes to ensure a new listing looks as appealing as possible to potential purchasers. Here I’ll provide essential information about home staging and detailed checklists to make sure that important details are not lost in the shuffle of preparing your listing for the market.

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It’s All About the People: Building Relationships as a New Agent

In the real estate business, no relationships mean no deals. No deals = No money. Simple, right?

As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: real estate is a referral business. If you’re new in the business, now is the time to put efforts in place to start building those referrals.

So, where do you start? With the people you already know and people who know you. You want to start with the people who are already in your corner, because they’re some of your biggest cheerleaders. Show them appreciation and watch it multiply.

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Cold calls are so 2024. Replace them with these strategies

Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes.

Cold calling. Nothing evokes more anxiety in sales and marketing — including real estate — than those two words. Why? Professionals are constantly seeking innovative ways to connect with potential clients, yet cold calling is the perennial go-to method.

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