Marketing – Page 4

Reinventing Work: How AI is Transforming Everything

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?

Many marketers and small business owners feel the pressure to try new things but aren’t sure where to begin, especially as AI continues to disrupt every facet of work at lightning speed.

Click Here to read the full article on Social Media Examiner Continue reading “Reinventing Work: How AI is Transforming Everything”

7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how.

As summer winds down and routines snap back into place, real estate agents have a great window of opportunity. Vacationers return, school bells ring and homeowners start planning their next move before the year wraps up. It’s not just the end of a season; it’s a fresh runway for agents ready to stand out.

Click Here to read the full article on Inman Continue reading “7 end-of-summer marketing ideas to spark fall momentum”

Text your way to momentum: 5 messages agents should send

Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results.

There is a direct correlation between the number of real estate-related conversations you have and the amount of business you close. But for many, texting has become the preferred mode of communication. With that in mind, texting becomes a great way to engage prospects and build momentum in your business.

Click Here to read the full article on Inman Continue reading “Text your way to momentum: 5 messages agents should send”

4 barriers to communication that cause your audience to tune out

We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication.

Communication is the lifeblood of any successful organization, team or relationship. Strong communication, to be specific. Yet, despite its importance, so many of us struggle to get it right.

Click Here to read the full article on Inman

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

Click Here to read the full article on Inman Continue reading “The 7 things agents should stop doing (and what to do instead)”

The Power of Video: Why Real Estate Professionals Should Hit Record

Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video.

At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. In her session, “The Brand Wagon – Video Edition,” she urged agents and brokers to stop chasing perfection and start hitting record. Her message was clear: video isn’t just a trendy marketing tactic—it’s a powerful relationship builder and an essential tool for establishing trust with your audience.

Click Here to read the full article on The Realtor Magazine Continue reading “The Power of Video: Why Real Estate Professionals Should Hit Record”

Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity.

For many agents who were convinced that spring 2025 would make up for the sluggish markets of the post-pandemic years, the past few months have been pretty disappointing. Despite increases in inventory, a combination of politicaland economic uncertainty combined to keep many buyers on the fence, hoping for lower interest rates or worrying that their jobs were in jeopardy.

Click Here to read the full article on Inman Continue reading “Supercharge your summer marketing: The Download”

How to Use AI to Simplify Your Marketing

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?

In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters most: meaningful results.

Click Here to read the full article on Social Media Examiner Continue reading “How to Use AI to Simplify Your Marketing”

The farming framework: A proven system for listing-driven growth

Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes.

If you’re not known as an expert for a specific community or area, then you’re not an expert. Geographical farming is a foundational strategy for agents looking to build a consistent business with a steady flow of listing opportunities.

Click Here to read the full article on Inman Continue reading “The farming framework: A proven system for listing-driven growth”