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Tag: Marketing

Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service?

In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging.

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AI Social Content at Scale: Grow Your Reach, Regain Your Time

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists?

With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life balance.

In this article, you’ll learn how to choose the right content strategy, build an AI-powered production system, and create scalable social media content using tools like Claude, Poppy AI, HeyGen, and ElevenLabs. You’ll also see how to maintain quality, transparency, and authenticity as your social channels grow.

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Video Prospecting in 2025: How to Stand Out with Promising Leads and Prospects

Sales prospecting is tough. With inboxes overflowing and buyers getting bombarded by messages, standing out is harder than ever.

That’s where video prospecting comes in.

Instead of sending another text-only message, a video message grabs attention, builds trust and sets you apart.

In this post, we’ll break down why video prospecting works and how to use it in your sales process.

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Reinventing Work: How AI is Transforming Everything

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?

Many marketers and small business owners feel the pressure to try new things but aren’t sure where to begin, especially as AI continues to disrupt every facet of work at lightning speed.

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7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how.

As summer winds down and routines snap back into place, real estate agents have a great window of opportunity. Vacationers return, school bells ring and homeowners start planning their next move before the year wraps up. It’s not just the end of a season; it’s a fresh runway for agents ready to stand out.

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Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands?

By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle.

This article walks you through how to create custom AI team members using tools like ChatGPT and Claude. You’ll learn how to choose the right roles, match them to the best platforms, write high-impact instructions, and integrate each AI role with your business workflows—securely and professionally.

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Text your way to momentum: 5 messages agents should send

Initiate, don’t wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results.

There is a direct correlation between the number of real estate-related conversations you have and the amount of business you close. But for many, texting has become the preferred mode of communication. With that in mind, texting becomes a great way to engage prospects and build momentum in your business.

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4 barriers to communication that cause your audience to tune out

We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication.

Communication is the lifeblood of any successful organization, team or relationship. Strong communication, to be specific. Yet, despite its importance, so many of us struggle to get it right.

Click Here to read the full article on Inman

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

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The Power of Video: Why Real Estate Professionals Should Hit Record

Heather Haase, real estate trainer, YPN member and presenter, says if there’s one tool that every agent and broker should adopt, it’s video.

At the 2025 NAR Legislative Meetings in Washington, D.C. this past June, she delivered a compelling case for why real estate professionals need to be using video in their branding and marketing efforts. In her session, “The Brand Wagon – Video Edition,” she urged agents and brokers to stop chasing perfection and start hitting record. Her message was clear: video isn’t just a trendy marketing tactic—it’s a powerful relationship builder and an essential tool for establishing trust with your audience.

Click Here to read the full article on The Realtor Magazine Continue reading “The Power of Video: Why Real Estate Professionals Should Hit Record”