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Tag: Marketing

Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did?

In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective.

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Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing.

For years, I was stuck on what I now call the “real estate content treadmill.” The cycle looked like this: spend hours researching a video, record it, spend more hours editing, post it and then watch it flop. So, I’d start all over again, burning time, producing mediocre content, and neglecting the activities that actually grew my business like networking, following up with clients and building relationships.

Click Here to red the full article on Inman Continue reading “Turn 1 short video into 3 posts: How to scale your content with AI”

Productizing Your Services for Highly Profitable Leads and Sales

Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results?

In this article, you’ll discover how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine.

Click Here to read the full article on Social Media Examiner

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Artificial intelligence is taking the real estate world by storm

Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.

Virtually all home transactions involve the internet, and agents are leaning into existing and emerging technologies to meet clients where they are.

That’s according to a new survey of Realtors released on Thursday by the National Association of Realtors.

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How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

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Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service?

In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging.

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AI Social Content at Scale: Grow Your Reach, Regain Your Time

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists?

With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life balance.

In this article, you’ll learn how to choose the right content strategy, build an AI-powered production system, and create scalable social media content using tools like Claude, Poppy AI, HeyGen, and ElevenLabs. You’ll also see how to maintain quality, transparency, and authenticity as your social channels grow.

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Video Prospecting in 2025: How to Stand Out with Promising Leads and Prospects

Sales prospecting is tough. With inboxes overflowing and buyers getting bombarded by messages, standing out is harder than ever.

That’s where video prospecting comes in.

Instead of sending another text-only message, a video message grabs attention, builds trust and sets you apart.

In this post, we’ll break down why video prospecting works and how to use it in your sales process.

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Reinventing Work: How AI is Transforming Everything

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?

Many marketers and small business owners feel the pressure to try new things but aren’t sure where to begin, especially as AI continues to disrupt every facet of work at lightning speed.

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7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how.

As summer winds down and routines snap back into place, real estate agents have a great window of opportunity. Vacationers return, school bells ring and homeowners start planning their next move before the year wraps up. It’s not just the end of a season; it’s a fresh runway for agents ready to stand out.

Click Here to read the full article on Inman Continue reading “7 end-of-summer marketing ideas to spark fall momentum”