Marketing – Page 3

Successfully Deploying AI for Traditional Businesses

Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts?

In this article, we’ll explore how traditional businesses can successfully put AI to work.

Karl Yeh, co-founder of 0260, a consultancy that helps mid-sized traditional businesses successfully implement AI and co-host of the AI Accelerator for Business show, has identified three major misconceptions that consistently undermine AI adoption efforts.

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5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.

If you’ve been wondering, “What should I be doing right now to build momentum?” It may be easier than you think. I recently sat down with Jimmy Mackin, co-founder of Listing Leads and one of the industry’s most respected voices on email strategy.

His core finding is simple: The fastest listing opportunities aren’t on portals; they’re in your own CRM or just around the corner from where you’re already doing business.

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The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

SEO isn’t dead or even dying. Traditional SEO is, though. For years, real estate agents were told to create neighborhood guides, FAQs and blog posts to capture search traffic.

The playbook was simple: Publish answers, rank in Google, and traffic (and therefore leads) will trickle in. That model is collapsing, and agents need to prepare for what’s next right now. Here is how I realized this was happening, the steps I’m taking to prepare, and how my team is looking toward building a future content strategy.

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Driving Qualified Leads With LinkedIn Content: A Proven Formula

Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine?

In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days.

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How to optimize photo collages for social media and print

Personalize your visual stories

Gone are the days of making photo collages with magazine cutouts, glue, and poster board. With Canva, beautifully crafted photo collages are easy to create.

Using Canva’s library of designer-made templates, you can create classic collages and mood boardsthat tell your story, your way. All templates are customizable. Choose from a range of color palettes, layouts, fonts, graphics, and more.

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Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing.

For years, I was stuck on what I now call the “real estate content treadmill.” The cycle looked like this: spend hours researching a video, record it, spend more hours editing, post it and then watch it flop. So, I’d start all over again, burning time, producing mediocre content, and neglecting the activities that actually grew my business like networking, following up with clients and building relationships.

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Productizing Your Services for Highly Profitable Leads and Sales

Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results?

In this article, you’ll discover how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine.

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Artificial intelligence is taking the real estate world by storm

Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.

Virtually all home transactions involve the internet, and agents are leaning into existing and emerging technologies to meet clients where they are.

That’s according to a new survey of Realtors released on Thursday by the National Association of Realtors.

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How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

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