Everything you need to know about social media in under 1,100 words

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

Most agents overthink social media. They worry about what to post, when to post or whether their content is “good enough.” In reality, social media is simply a modern tool for doing what real estate agents have always done best: building relationships.

Click Here to read the full article on Inman Continue reading “Everything you need to know about social media in under 1,100 words”

AI Is Changing Human Behavior: How to Prepare

Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change?

In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality.

Click Here to read the full article on Social Media Examiner Continue reading “AI Is Changing Human Behavior: How to Prepare”

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing.

Most agents sleep on direct mail because they’ve been told it takes 12–18 months to see ROI. Jimmy Mackin says that’s old thinking. The five campaigns he shared below are working right now. The process he shares is simple. Send a letter. Start a conversation. Win the listing.

Click Here to read the full article on Inman Continue reading “5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026”

Using AI to Automate Your Social Media and Your Marketing

Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business?

In this article, you’ll discover how to use AI automation to streamline your marketing and social media workflows.

Click Here to read the full article on Social Media Examiner Continue reading “Using AI to Automate Your Social Media and Your Marketing”

3 Marketing Ideas for Introverts

Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.

Click Here to read the full article on The Realtor Magazine Continue reading “3 Marketing Ideas for Introverts”

How Josh Altman Built a Multi-Billion-Dollar Business from Nothing

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.

But before he became an international icon, Josh was a regular agent trying to navigate the industry.

In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.

Click Here to listen to the full episode on Tom Ferry.com Continue reading “How Josh Altman Built a Multi-Billion-Dollar Business from Nothing”

Get social media advice from the best in the business: The Download

This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers.

Whether you’re just starting out as a newbie real estate agent or you’re trying to raise your profile in your local market, it simply makes sense to make social media part of your gameplan. After all, the price is right and the potential for significant reach is significant.

Click Here to read the full article on Inman Continue reading “Get social media advice from the best in the business: The Download”

3 Custom GPTs That Make You More Money and Free Your Time

Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true?

In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants.

Click Here to read the full article on Social Media Examiner Continue reading “3 Custom GPTs That Make You More Money and Free Your Time”

Email Marketing Automation That Moves People to Action

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock?

In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience.

Click Here to read the full article on Social Media Examiner Continue reading “Email Marketing Automation That Moves People to Action”

43 Clever Examples of Real Estate Ads (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

Click Here to read the full article on The Close Continue reading “43 Clever Examples of Real Estate Ads (+ Why They Work)”