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Tag: Marketing

Welcome to the brand new rules of advertising

The recent Cannes Lions International Festival of Creativity embodied the dawn of a new era for marketing. Here are the four new rules of brand-building and business growth.

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry. The traditional definition of advertising didn’t apply anymore—justifiably so at the time.

Click Here to read the full article on Fast Company.com Continue reading “Welcome to the brand new rules of advertising”

5 Must-Know Tools for Thoughtful Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness?

That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today.

You will walk away with a guide for attracting listings at scale so that you don’t just get busy – you stay busy.

Click here to watch the latest episode on Tom Ferry.com Continue reading “5 Must-Know Tools for Thoughtful Marketing”

Artificial intelligence is the all-in-1 tool real estate desperately needs

Already touted by Zillow and others, the technology represents an opportunity for the real estate industry to reimagine itself at a time when solutions are desperately needed, writes Brad Inman.
Every week, a real estate company announces a new artificial intelligence product — reminding me of the days when every business put out a press release to say it launched a website.
Click Here to read the full article on Inman

Continue reading “Artificial intelligence is the all-in-1 tool real estate desperately needs”

Writing Real Estate Marketing Emails That Win Trust

You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s the kicker… Bad marketing emails can hurt you just as much as good ones can help establish your market credibility.

Real estate email marketing requires precision and not generic ChatGPT copy which would only demonstrate how out of touch you are with your audience.

In this blog, I’ll show you five of my best real estate email marketing practices, how to write marketing emails, and five mistakes to avoid.

Click Here to read the full story on Tom Ferry.com Continue reading “Writing Real Estate Marketing Emails That Win Trust”

Your Real Estate Marketing Content Calendar – 10 Steps

Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go – it’s the vessels you’ll use and the timing of each leg of the journey.

It might seem like a daunting task to create one but it is so much easier than coming up with every piece of content for each marketing campaign on the fly. That is a recipe for disaster. Often, it’s a recipe for nothing at all – just days of missing or half-hearted social posts and skipped emails.

Click Here to read the full article on Tom Ferry.com Continue reading “Your Real Estate Marketing Content Calendar – 10 Steps”

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.

From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.

Click Here to read the full article on Iman Continue reading “5 real estate marketing campaigns that don’t cost a thing”

The Best Apps & Software for Real Estate Agents

When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another.

That’s one of the reasons I wanted to stay away from software such as CRMs, which in most cases are anything but a one-size-fits-all.

Still, there’s so much out there that agents need help finding what’s best. That’s why I created this list below – so you can stop digging for answers and start using the tools to increase your efficiency and effectiveness.

Click Here to read the full article on TomFerry.com Continue reading “The Best Apps & Software for Real Estate Agents”

LinkedIn betting it can take on TikTok and Instagram in influencer marketing

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game.

As of last week, LinkedIn is letting advertisers pay to amplify posts from users, including those with sizable followings. Its product, called Thought Leader ads, launched in a limited capacity last year.

Click Here to read the full article on CNBC Continue reading “LinkedIn betting it can take on TikTok and Instagram in influencer marketing”

3 advantages of tailoring your marketing strategy to niche buyers

When you think about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI.

When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and your marketing strategy should reflect that. To stand out in today’s highly competitive real estate market, you need to invest in content that deeply resonates with your target audience.

Click Here to read the full article on Inman Continue reading “3 advantages of tailoring your marketing strategy to niche buyers”

A 100-Day Plan for Listings

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.

We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.

I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!

Click Here to watch the full episode on The Tom Ferry Show Continue reading “A 100-Day Plan for Listings”