5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas.

From the magic of face-to-face networking to the allure of unique partnerships, here are a few insights and cost-free tactics that can be leveraged to elevate your brand.

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The Best Apps & Software for Real Estate Agents

When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent better than another.

That’s one of the reasons I wanted to stay away from software such as CRMs, which in most cases are anything but a one-size-fits-all.

Still, there’s so much out there that agents need help finding what’s best. That’s why I created this list below – so you can stop digging for answers and start using the tools to increase your efficiency and effectiveness.

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LinkedIn betting it can take on TikTok and Instagram in influencer marketing

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game.

As of last week, LinkedIn is letting advertisers pay to amplify posts from users, including those with sizable followings. Its product, called Thought Leader ads, launched in a limited capacity last year.

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3 advantages of tailoring your marketing strategy to niche buyers

When you think about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI.

When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and your marketing strategy should reflect that. To stand out in today’s highly competitive real estate market, you need to invest in content that deeply resonates with your target audience.

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A 100-Day Plan for Listings

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.

We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.

I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!

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The Complete Real Estate Email Marketing Guide for 2024

Real estate email marketing is a game-changer for your business, but with so many moving parts and new strategies, it can be tough to know where to start or how to level up your existing email game. Email marketing is my jam, so I’ve put together this ultimate guide to email marketing for real estate agents. Whether you’re a total newbie or a seasoned pro, you’ll find plenty of actionable tips, tools, and tactics to help you crush your email goals and take your business to new heights. Ready to rock? Let’s do this!

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Top 11 marketing strategies that’ll help you spring into action

As the seasons change, coach Darryl Davis writes, it’s time to freshen up your marketing and breathe new life into your connection with your sphere of influence

The changing of the seasons is always a great time to change up your strategies, especially when it comes to marketing and self-promotion. With spring “in the air,” I wanted to share my list of top 10+1 (because I couldn’t choose just 10) marketing ideas to help you get outside, in front of your farm area, and into the hearts of new clients.

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