Marketing

This real estate video content WILL convert in 2026

If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation.

Video is no longer optional in real estate. It is one of the clearest separators between agents who are building long-term momentum and those who are still relying on short-term tactics. The agents who consistently show up on video, especially with local and value-driven content, are the ones quietly positioning themselves in the top tier of their markets.

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The ULTIMATE real estate agent business plan for 2026

Your 2026 roadmap is ready, so it’s time to implement it and grow your real estate business in the new year, Darryl Davis writes.

If there was ever a year when real estate professionals needed clarity, structure and direction, it will be 2026. The last 18 months have reshaped our industry, pressured agents to rethink their value and forced many to operate without a strategic plan.

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The 5 C’s for Making Powerful Marketing Videos

To stand out on social media, you need to consider video marketing. Here are tips to help you get over your fear and get the camera rolling.

It’s plain and simple: Agents who use video in their social media marketing receive more inquiries, according to Kim Rittberg, an award-winning video marketer and real estate video coach who spoke at NAR NXT, The REALTOR® Experience, in Houston last month. “Just listed” and “just sold” posts aren’t enough, she says. “You’re not just selling homes, you’re selling yourself.”

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Email Segmentation: Getting More Sales With Less Traffic

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?

In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.

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My Postcards are Smarter than your Facebook Ads

The Click Obsession

Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.

Every agent has been told they “need” more ads, more content, and more followers.

But while everyone’s fighting for attention online, something unexpected has been happening offline.

Postcards have quietly become smarter — much smarter.

Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.

From “Dear Neighbor” to Data-Driven Personalization

The days of sending generic postcards to entire ZIP codes are over.

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Head of Instagram: You’re missing reach if you don’t do these 5 things

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.

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