Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?
In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.
Click Here to read the full article on Social Media Examiner Continue reading “Email Segmentation: Getting More Sales With Less Traffic”
The Click Obsession
Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.
Every agent has been told they “need” more ads, more content, and more followers.
But while everyone’s fighting for attention online, something unexpected has been happening offline.
Postcards have quietly become smarter — much smarter.
Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.
From “Dear Neighbor” to Data-Driven Personalization
The days of sending generic postcards to entire ZIP codes are over.
Click Here to read the full article on Lab Coat Agents Continue reading “My Postcards are Smarter than your Facebook Ads”
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.
Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.
Click Here to read the full article on Inman Continue reading “Head of Instagram: You’re missing reach if you don’t do these 5 things”
Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts?
In this article, you’ll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement.
Click Here to read the full article on Social Media Examiner Continue reading “How to Create Short-Form Video Content That Stops the Scroll”
Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.
Most agents overthink social media. They worry about what to post, when to post or whether their content is “good enough.” In reality, social media is simply a modern tool for doing what real estate agents have always done best: building relationships.
Click Here to read the full article on Inman Continue reading “Everything you need to know about social media in under 1,100 words”
Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change?
In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality.
Click Here to read the full article on Social Media Examiner Continue reading “AI Is Changing Human Behavior: How to Prepare”
Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing.
Most agents sleep on direct mail because they’ve been told it takes 12–18 months to see ROI. Jimmy Mackin says that’s old thinking. The five campaigns he shared below are working right now. The process he shares is simple. Send a letter. Start a conversation. Win the listing.
Click Here to read the full article on Inman Continue reading “5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026”
Are you overwhelmed by repetitive marketing tasks that eat up your entire day? Wondering how AI automation could give you back time to focus on what really matters in your business?
In this article, you’ll discover how to use AI automation to streamline your marketing and social media workflows.
Click Here to read the full article on Social Media Examiner Continue reading “Using AI to Automate Your Social Media and Your Marketing”
Believe it or not, some of the top real estate agents in the country are actually introverts. I’ve personally been coaching and training introverted agents since 2018 and have realized that while there are hundreds of different ways to find clients, there do seem to be some strategies that are more popular than others. If you’re looking for a new lead generation idea to add to your marketing plan this year (or you’re new to real estate and just getting started), check out my top three suggestions.
Click Here to read the full article on The Realtor Magazine Continue reading “3 Marketing Ideas for Introverts”
You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.
But before he became an international icon, Josh was a regular agent trying to navigate the industry.
In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.
Click Here to listen to the full episode on Tom Ferry.com Continue reading “How Josh Altman Built a Multi-Billion-Dollar Business from Nothing”
