market

Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum.

Let’s be real — price adjustments are one of the toughest conversations we have in this business. Nobody enjoys being the bearer of bad news, especially when that news is, “We need to talk about your price.” But in this shifting market, where buyer activity can be unpredictable, and inventory is rising, these conversations are strategic necessities.

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Stay Ready: How Top Agents Prepare for Market Highs and Lows

From economic shifts to sudden changes in buyer behavior, agents have to be ready for whatever the market throws their way. In a recent episode of the Drive with NAR podcast, host Marki Lemons Ryhal sat down with two experienced professionals from the Chicagoland area—Kat Barry of Modern Living at Compass and Lateefah Neal of NTS Realty Group—to share practical strategies for managing the inevitable ups and downs of the business.

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Moves and shakeups made 2024 a big year for real estate reality TV

The reality TV landscape saw some major shifts in 2024 as legacies departed the space and new strong players emerged. Here’s a rundown of the highlights and what we’re watching for in 2025.

The landscape of real estate reality TV saw some major shifts in 2024 as legacies departed the space and new strong players emerged.

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2025 real estate forecast: How to thrive during the slow season

With the right mindset, clear goals and a commitment to excellence, CEO Craig Tann writes, you can turn any challenge into a success story.

In my 21 years in the industry, I’ve seen cycles come and go, but one thing remains constant: Those who stay prepared, focused and resilient always come out ahead.

As we look ahead to 2025, I want to share insights that can help agents, teamsand brokerages turn any slow season into an opportunity for growth. Real estate is a dynamic field where planning, adaptability and a proactive mindset can make all the difference.

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8 steps on the path to greatness for new real estate agents

Learn the essential steps that pave the way to success in this high-stakes market with insights from luxury consultant Chris Pollinger.

The journey to greatness in real estate isn’t just about discipline or ambition; it’s about the intricate process of transformation. It’s about turning potential into habit, habit into resilience and resilience into success. Here’s how that journey unfolds, step by step, in this high-stakes industry.

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