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Tag: luxury property

Luxury’s next phase: What the 2026 buyer really wants

Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal.

Buyers are no longer focused on what impresses others; they are asking what restores them. They want homes that align with their routines, support their well-being and reflect their values. We are seeing that shift across every market, from Los Angeles to Turks & Caicos, Miami to Mallorca, where clients are prioritizing intention over excess and meaning over material.

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How to diversify your marketing as a luxury real estate brokerage

Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about meeting (and exceeding) the client’s changing expectations.
No matter what the current or future market has in store, one truth remains constant: Successful brokers and agents must always stay agile and innovative in their marketing efforts.
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Luxury real estate is a team sport

Elevating your brand and providing stellar service to high-end clients, luxury expert Kofi Nartey writes, means becoming the hub of a trusted, supportive service ecosystem.

Having played sports at the highest levels, I have come to appreciate the importance of having the right team.

Even in my 10-year professional acting career, I saw the efforts of everyone around me and how they contributed to a successful show or movie. This included the writers, producers, set designs, wardrobe, hair and make-up, grips, gaffers and more, who created the perfect environment for us actors to be in character and deliver the ultimate performance.

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