Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity.
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Tag: luxury agent
How to diversify your marketing as a luxury real estate brokerage
Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about meeting (and exceeding) the client’s changing expectations.
No matter what the current or future market has in store, one truth remains constant: Successful brokers and agents must always stay agile and innovative in their marketing efforts.
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How new luxury agents create high-end vibes and don’t break the bank
Establishing yourself as a luxury real estate agent doesn’t have to cost more, broker Tara Meier writes. It’s about a simplified aesthetic and a strong sense of your value proposition.
Breaking into the luxury real estate market can seem daunting, especially when you are just starting and your bank account isn’t quite where you’d like it to be. However, presenting yourself as a knowledgeable, polished and professional luxury agent does not require a vast budget. It’s about leveraging what you know, how you present yourself and the exceptional service you offer.
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The DNA of Luxury: Exploring the World of High-End Property Consumers
“Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to be able to serve clients successfully. Let’s dig into the niche and explore.
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11 things to know before launching as a luxury real estate agent
If you’ve been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding.
Entering the world of luxury real estate is both a thrilling and challenging venture. As experts in coaching luxury real estate brokers, teams and elite agents, we understand what it takes to thrive in this high-stakes market. If you’re an aspiring luxury real estate agent, here’s what you need to know.
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