Real estate pros who have earned the ABR® designation say they’ve learned strategies to increase client loyalty over the long haul.
“Buyers scared me,” admits Darrell Plummer, ABR®, GRI, broker-owner of Sierra Nevada Properties in Reno, Nev. “I didn’t know if I’d ever get paid with a buyer.”
As a new agent, he used to believe it was riskier to work with home buyers than sellers. Buyers aren’t as loyal, Plummer thought, because they typically don’t sign a contract with their agent like sellers do. Plummer cut his teeth as a listing agent, believing there was more reliable money on the selling side. But he was missing business opportunities with an entire swath of consumers by not targeting potential buyers
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