Low-Cost Strategies to Win Listings

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately.

Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don’t miss out on these actionable tips and start generating more listings today!

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My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too ‘salesy’ for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today.

To be at the top of your game in real estate, there is one conversation in particular you must master — the listing conversation. Note the distinction that we’re calling it a conversation, not a presentation. To have a listing “presentation” denotes that the agent is there to “present” or put on a show. In my experience, especially with today’s consumers, that’s selling — not serving.

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The Top Listing Appointment Checklist for Real Estate Agents

Every top-producing listing agent I know agrees that there are only three things agents need to do to win every listing appointment: 1. Be prepared, 2. Be prepared, and 3. BE PREPARED. So, for you to have the best chances of getting new listing clients, I’ve gathered all the best tips and strategies to prepare for your listing appointment.

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A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming.

When change happens, the key to success is to find the most effective strategy possible that will generate results and execute on it. The time-tested strategy of geographical farming worked in the past, is working now, and will continue to work in the future.

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3 ways to help homeshoppers engage more with your listings

Stand out in a crowded market with these innovative strategies to expand buyer engagement and showcase your listings.

As homeowners grow weary of waiting for the low-interest rates of 2021 to return, Zillow economists¹ predict more homes to hit the market this year. And while more listings offer great news for agents, the uptick in inventory can also mean more competition among agents to capture engagement among prospective buyers.

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Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

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The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step listing presentation blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed.

Amid the industry chaos after the National Association of Realtors’ proposed settlement to the commission lawsuits that will change how real estate has been done for decades, one thing remains constant: The agents who control the listings control the market.

But how do you stand out in your listing appointments and ensure that sellers choose you as their agent to list and sell their home?

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A 100-Day Plan for Listings

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.

We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.

I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!

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