Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out. I’ve rounded up the top options, plus a few pro tips to help you along the way.
Click Here to read the full article on The Close Continue reading “The 6 Best Virtual Staging Software & Virtual Staging Guide in 2025”
In the real estate business, no relationships mean no deals. No deals = No money. Simple, right?
As I traveled the country as one of your NAR YPN reps, one thing is crystal clear: real estate is a referral business. If you’re new in the business, now is the time to put efforts in place to start building those referrals.
So, where do you start? With the people you already know and people who know you. You want to start with the people who are already in your corner, because they’re some of your biggest cheerleaders. Show them appreciation and watch it multiply.
Click Here to read the full article on The Realtor Magazine Continue reading “It’s All About the People: Building Relationships as a New Agent”
Seeing diminishing returns from cold calling? There are plenty of ways to generate leads on an ongoing basis that work better, coach Verl Workman writes.
Cold calling. Nothing evokes more anxiety in sales and marketing — including real estate — than those two words. Why? Professionals are constantly seeking innovative ways to connect with potential clients, yet cold calling is the perennial go-to method.
Click Here to read the full article on Inman Continue reading “Cold calls are so 2024. Replace them with these strategies”
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.
When it comes to buying and selling real estate, baby boomers (1946-1964), Gen X (1965-1980), millennials (1980-1996), and Gen Zs (1997-2012) each have their own unique approach.
To be successful in today’s competitive environment, you must adapt to how your clients approach the buying and selling process, not vice versa. Whether you’re a seasoned agent or just starting out, having an understanding of how the four generations are alike and how they are different is critical to your long-term success.
Click Here to read the full article on Inman Continue reading “How to successfully sell real estate to any generation”
Want to enhance your creative abilities with AI? Looking for practical techniques for embracing AI throughout the creative journey, from initial concept to final product.
In this article, you’ll discover how to use AI to expand your creativity.
The landscape of human creativity and marketing is experiencing a seismic shift with the emergence of artificial intelligence (AI) technologies. Helen Todd, founder of Creativity Squared and an early pioneer in social media marketing, has witnessed this transformation firsthand.
Click Here to read the full article on The Social Media Examiner. Continue reading “Using AI to Expand Your Ideas and Creativity”
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.
Wondering how to stand out and differentiate yourself from other agents? Brad McCallum, founder of the McCallum Group in Calgary, Ontario, sets himself apart with high-quality, cinematic listing videos, and it could be the difference you’ve been looking for.
Click Here to read the full article on Inman Continue reading “Your differentiator is the key to listing more homes”
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now.
Average days on the market are increasing in most markets. This leads to the question: How do you market your listings in a way that they can stand out from the crowd? Here’s a step-by-step process professional agents can use right now to make sure their listings garner the most attention possible to help them sell faster and for the highest possible price.
Click Here to read the full article on Inman Continue reading “6-step listing launch plan that’s just right for today’s market”
Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?
In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, and timing, and he even shares the three most important principles of all great listing agents.
But that’s not all Tom Toole has to share in this episode. He’s also sharing his ultimate techniques for handling buyer-broker agreements at scale.
Click Here to listen to the podcast on Tom Ferry.com Continue reading “Becoming a Great Listing Agent: 3 Success Principles”
Imagine two powerful prospecting techniques—farm mailing and cold calling—joining forces to supercharge your pipeline. That’s what it’s like when you use circle prospecting as a part of your lead gen efforts. With careful planning, strategic thinking, and a little marketing magic, you can connect with more potential clients and build your business. Check out my eight strategies and some scripts to help you get started.
Click Here to read the full article on The Close Continue reading “8 Circle Prospecting Strategies to Boost Lead Generation”
It’s generally understood in agency reviews that, when all is said and done, clients will disclose why agencies won or lost the business — it’s part of the unspoken contract when participating in these reviews.
As an agency search consultant, I even include a stipulation in my contracts that clients must provide feedback to every participating agency. In the spirit of transparency and trust – qualities that all clients want in an agency partner – and out of respect for the amount of time that agencies invest in pitching, it’s only fair that if they don’t win the business, they receive feedback to learn and improve for next time.
Click Here to read the full article on PR Daily Continue reading “Lost a new business pitch? 5 reasons clients will never tell you”
