Stale listing? Here’s how to reset, refresh, relaunch

It’s one of our readers’ favorite topics right now, so we’re rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.

You know that old saying, “Be careful what you wish for.” Well, when it comes to inventory, that’s ringing true right now, as we’re seeing growing numbers of delistings, coupled with rising interest rates (again), lagging price growth and increasing uncertainty about tariffs and their impact on the economy.

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The 3 stages of a listing — and how to win each one

Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes.

Winning a listing doesn’t come down to charm or luck — it comes down to process. It’s a skill, a system and most importantly, a mindset. To elevate your listing game, you must master each of the three stages: pre-listing, listing and post-listing.

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How to Properly List a Home: A Checklist for Real Estate Agents

You got the listing! Now what?

If you’re feeling that rush of excitement mixed with a bit of “What now?”—don’t worry; you’re not alone. The most successful agents have a clear process in place for listing and selling a home.

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The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly.

If you thought TikTok was just a place where people post silly dances or baby versions of adults talking, you might be missing out on one of the most overlooked opportunities in real estate. Courtney Benson, serving the Dallas/Fort Worth market, has closed 10 transactions directly from TikTok already this year.

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Essential Real Estate Listing Photos That Help Sell Homes Faster

Indeed, it is the visibility that counts more than anything else in the case of selling a particular property. One of the big decisions people make involves appearance, and it is based on the pictures used in the list. High-quality real estate photography is more than just snapping pictures; it’s about storytelling, lighting, composition, and capturing a home’s best features. You therefore require the right set of listing photos since it will attract traffic, create interest, and result in higher offers and a faster one too.

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The AI shortcut: 9 ways ChatGPT can simplify your listing process

Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings.

Let’s be brutally honest — listings are eating your week alive.

You’re drowning in running comps, hand-holding sellers, crafting social posts that don’t suck and trying to write listing descriptions that actually stand out from the beige parade.

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How to maximize the power of influencers in your marketing

Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes.

Traditional and online advertising have become all too easy to ignore. Our mobile phones and laptops, social media, streaming services, news channels — they’re all competing for a limited resource — our attention.

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It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes.

Listings are the name of the game in real estate, but your ability to turn one listing into multiple transactions is what helps good agents become great agents. This article shares a 10-step process that helps you compound your results from one piece of business to many.

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The Ultimate Spring Market Prep for Real Estate Agents

What’s your spring market prep? Whatever it is, it better be great, because this market is shaping up to be the hottest we’ve seen in a while! The competition is fierce, and the opportunities are huge—but only for the agents who are truly prepared.

For this podcast episode, I’m bringing in one of the best in the business, Carolyn Young, to help you prepare for the upcoming spring market. Carolyn and I talk about the routines, research, and strategies that will help you:

  • Set more appointments
  • Create more structure
  • Win more clients
  • Stand out over the competition

Now is the time to go all-in on spring market prep; this episode is your guide. But what if you need more than strategies? What if you’re looking for action, support, personalized guidance, and guaranteed results? That’s what coaching is for. Schedule a call today to speak with an expert about what a Tom Ferry coach can do for you.

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4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Most real estate teams are operating on outdated marketing playbooks, relying on generic listings, stale Facebook ads and one-size-fits-all outreach. Then they wonder why leads are drying up and conversions are tougher than ever.

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