#listings

Personal Styling and Property Staging for Luxury Listings

From personal styling to strategic home staging, these affordable upgrades can help agents win high-end clients and close deals faster.

Selling luxury listings is an art. No matter how high spec the property, or how high net worth the potential buyer, you can’t leave anything to chance.

Ideally, a luxury listing should look the part and sell itself. It’s almost always possible to elevate the look and feel of a listing, though, and it could be worth investing in personal styling and property staging to make the right impression on buyers.

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15 Home Staging Tips to Sell a House Fast

Staging helps your listing make a great first impression, online and in person, allowing buyers to envision an easy, happy life in the home. A well-staged property makes agents stand out from the competition and sell faster (often for a higher price). In fact, according to research, nearly 3 in 10 agents say staging increased offers by 1% to 10%, and almost half say it cut days on market.

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The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients

Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really.

Have you identified your luxury niche clients? If yes, the next step is to connect with them effectively. In part one of this series, I gave a general overview of the luxury market, and with that information in hand, it’s now time to talk about what luxury clients want and how you engage them.

Click Here to read the full article on The Realtor Magazine Continue reading “The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients”

How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings.

If the first time you’re promoting a listing is when it hits Zillow, you’re already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

The five points in a listing’s lifecycle that create leverage (and what most agents do wrong)
What to send before the sign goes in the yard – and why it drives more listing leads than your typical Just Listed ad
Campaigns that work fast, don’t cost much, and create listing momentum in any market
How to stay top-of-mind without being spammy or salesy – and why timing is everything

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

Click Here to read the full article on Tom Ferry.com Continue reading “How to Turn Every Listing Into More Listings”

Here’s how to save canceled listings and improve success rates

On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings.

Founder of The Laughton Team, George Laughton, recounts his start in real estate, highlighting his remarkably poor timing as an investor in late 2006, when he bought three rentals with Option-ARM financing just before the crash. This failure forced a pivot into REO and short sales in the turbulent 2007-2008 market.

Click Here to read the full article on Inman Continue reading “Here’s how to save canceled listings and improve success rates”

How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

Click Here to read the full article on Easy Agent Pro Continue reading “How TikTok and Instagram Are Changing Real Estate Marketing”

The Real Estate Agents Guide to Reaching out to Absentee Owners

If you’re not reaching out to absentee owners, you could be leaving listings on the table. The share of homes owned by absentee owners is on the rise in major U.S. metros. Read on to learn why this lead type may be motivated to sell and other benefits of working with them.

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Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold.

Listing not selling? Are any of your real estate listings lingering on the marketand not selling? In almost every case, the cause is due to at least one of five key factors: price, accessibility, condition, location or marketing. Understanding how each of these plays into the sales process makes it easier to pinpoint problems and remove the barriers to creating a sale.

Click Here to read the full article on Inman Continue reading “Your real estate listing isn’t selling? Consider these 5 factors”

5 Essential Tech Tools for Real Estate Agents

From digital notetaking to 3D tours, these tools will streamline your workflow, enhance client interactions and give your listings a high-tech edge.

In the fast-paced world of real estate, having the right tools can make all the difference. Technology can streamline workflows and enhance productivity—helping you stay organized and impress your clients. Here’s a list of tech tools every real estate agent should consider, each offering unique benefits to help you thrive in a competitive market.

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The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

Click Here to read the full article on Inman Continue reading “The 7 things agents should stop doing (and what to do instead)”