Marketing Strategy Framework: How to Get More Leads & Sales in 2025

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales?

Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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Master Marketing Strategy: Expand Your Market & Boost Leads

You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and it’s clear that without a stronger marketing strategy, growth is going to be tough. You’re still relying on the same lead sources, and while you’re making money, it’s not enough to fuel the kind of business growth you know you’re capable of.

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11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now.

The ever-changing market demands we continuously adapt the strategies we use to generate leads and, ultimately, transactions. Today, we’re looking at a combination of innovative new strategies along with tried-and-true classics that need to be remembered.

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6-step listing launch plan that’s just right for today’s market

The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now.

Average days on the market are increasing in most markets. This leads to the question: How do you market your listings in a way that they can stand out from the crowd? Here’s a step-by-step process professional agents can use right now to make sure their listings garner the most attention possible to help them sell faster and for the highest possible price.

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33 Ways To Generate High Quality Leads that Convert

In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom marketing strategy that employs multiple campaigns and advertising programs, all working together to engage prospects at different points throughout their journey.

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19 Real Estate Social Media Marketing Tips to Generate Leads

Social media is not just about posting pictures of your vacation or catching up with old pals; it’s a goldmine for generating real estate leads. The number of users scrolling through their feeds every day positions agents to connect with prospective clients in a personal and very scalable way. You must strategically turn social media followers into actionable leads to drive real impact. If you’re ready to turn your social media platforms into a lead-generating machine, here are 19 actionable real estate social media marketing strategies to have that lead pipeline flowing!

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Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client.

The best real estate lead is not the same as the hottest lead. They are quite dissimilar. In the world of real estate, pursuing high-quality leads can feel like chasing a mirage. Hot leads, or those inquiries that are promising to be just a heartbeat away from a transaction, often seem like the holy grail. So, is faster really better?

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LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More

Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles?

In this article, we’ll explore using LinkedIn ads on personal profiles.

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Anatomy of a client consultation: A head-to-toe approach

While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long.
Lead generation and commission negotiation skills are currently the song of the summer for most agents. While I love a good lead gen brainstorming session, unless you have a solid plan in place for how to nurture the prospects you capture, you’re going to have difficulty seeing a return on your investment for prospecting efforts.
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