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The AI efficiency revolution: Your 2026 competitive edge starts here

Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.

By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.

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43 Clever Examples of Real Estate Ads (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

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Driving Qualified Leads With LinkedIn Content: A Proven Formula

Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine?

In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days.

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Productizing Your Services for Highly Profitable Leads and Sales

Are you struggling to scale your business beyond random acts of marketing? Wondering how to create a more systematic approach that drives consistent, profitable results?

In this article, you’ll discover how to productize your services to generate more profitable leads and sales while building a sustainable revenue engine.

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Automating Lead Nurturing With AI Agents

Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team?

In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for sales calls.

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28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.

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Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service?

In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging.

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19-step real estate agent’s guide to effective home showings

Team lead Carl Medford writes that developing a process for conducting home showings will help you manage client experiences with confidence.

Over the years, I have shown thousands of homes to prospective buyers. As a new agent, I was unsure how to begin, but I quickly developed some fundamentals that have stood the test of time. Although showing access differs from market to market, here are the basic procedures that will work in most cases.

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Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat?

Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format.

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How to Use a Personal Brand for Exposure, Leads, and Sales

Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business?

In this article, you’ll discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives sales through authentic relationship building.

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