Head of Instagram: You’re missing reach if you don’t do these 5 things

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.

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How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

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28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.

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Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.

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Maximize Your Instagram Growth: Getting More of The Right Followers

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert?

In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth.

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Creating Share-Worthy Instagram Content That Outperforms

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach?

In this article, you’ll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.

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11 easy-to-copy, trending Instagram Reel examples

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode.

Do you ever wonder what you should be posting on Instagram? Wonder no more. This article shares 11 examples of Instagram Reels that top agents have found success with recently. I’ll break down why these Reels were successful and how you can model them in your local market.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape?

In this article, we’ll explore important Facebook and Instagram ad updates for marketers.

As Meta continues to evolve its social advertising platform, AI and machine learning have become central to how ads are created, delivered, and optimized. “AI has taken over the ad platforms as well as everything else about marketing,” says Tara Zirker, founder of the Successful Ads Club and a Facebook ads expert.

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Instagram Updates for 2025: What Marketers Need to Know

Feeling left behind by Instagram’s rapid evolution? Need help understanding how recent updates can benefit your business?

In this article, we’ll explore some of Instagram’s newest features and what they mean to marketers.

Instagram continues to be a powerhouse platform for marketers and Instagram creators, with recent statistics highlighting its importance:

  • 90% of Instagram accounts follow at least one business account
  • 70% of users discover new products on Instagram
  • 50% of users visit a website after seeing an Instagram ad

To maintain this relevancy, Instagram continues to evolve with new features designed to increase engagement, improve content creation, and facilitate easier communication between brands and their audiences.

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