Instagram

Why Instagram Stories matter more in a joy-starved market

As stressed consumers tune out pressure, Instagram’s shareable Stories update allows for an effective way for agents to stay visible.

From stressed consumers tuning out fear-based messaging to quiet platform updates reshaping visibility, the advantage is shifting to brands and agents who understand how people really behave online. Here’s why paying attention now can pay off well beyond the holiday season.

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Head of Instagram: You’re missing reach if you don’t do these 5 things

Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.

Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.

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How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

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28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.

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Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.

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Creating Share-Worthy Instagram Content That Outperforms

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach?

In this article, you’ll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.

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11 easy-to-copy, trending Instagram Reel examples

Focus on becoming the first person people think of when they think of your city, Jimmy Burgess writes, and your business will explode.

Do you ever wonder what you should be posting on Instagram? Wonder no more. This article shares 11 examples of Instagram Reels that top agents have found success with recently. I’ll break down why these Reels were successful and how you can model them in your local market.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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