improve

Strengthen Your Brand with Effective SWOT Analysis

6-8% of the people in your database will buy or sell a home in the next 380 days. To capitalize on this, you need to go all in on maximizing your opportunities and ramping up your marketing, and that starts with a SWOT analysis.

Doing a SWOT analysis will help you play to your strengths, minimize your weaknesses, and safely navigate the threats facing your business. It’s an essential component of your business plan and overall marketing strategy that too many agents overlook.

In this blog, I’ll walk you through how to conduct a SWOT analysis for real estate, provide SWOT examples, and explain how you can use these insights to supercharge your real estate marketing plan and overall strategy.

Click Here to read the full article on Tom Ferry.com Continue reading “Strengthen Your Brand with Effective SWOT Analysis”

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency’s Rainy Hake Austin writes, and getting feedback is the first step in doing that.

You really never know how you’re doing until you ask for feedback. As a leader in the real estate industry, I’m always hyper-aware that our perception of our client service experience can only be verified by soliciting feedback — and in the right way. This applies to how agents assess their client experience and, also, how we assess our service to our agents.

Click Here to read the full article on Inman Continue reading “5 ways to gather client feedback to drive improvement and innovation”