Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.
When it comes to buying and selling real estate, baby boomers (1946-1964), Gen X (1965-1980), millennials (1980-1996), and Gen Zs (1997-2012) each have their own unique approach.
To be successful in today’s competitive environment, you must adapt to how your clients approach the buying and selling process, not vice versa. Whether you’re a seasoned agent or just starting out, having an understanding of how the four generations are alike and how they are different is critical to your long-term success.
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