5 Financial Metrics All Real Estate Pros Should Track

Lead generation might be the lifeblood of your business, but money is the oxygen. Without it—and a keen understanding of how your money is working—your business can’t breathe. Cash flow allows us to pay off debt, earn a living and build a scalable real estate business. When managed properly, that same cash makes vacations a reality, gives us the flexibility to choose when and how we work and so much more.

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