Thrive in 2025: A guide to eat-the-frog business planning

Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.

Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”

The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:

  • “If it’s your job to eat a frog, it’s best to do it first thing in the morning.”
  • “Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.

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