conversations

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.

If you’ve been wondering, “What should I be doing right now to build momentum?” It may be easier than you think. I recently sat down with Jimmy Mackin, co-founder of Listing Leads and one of the industry’s most respected voices on email strategy.

His core finding is simple: The fastest listing opportunities aren’t on portals; they’re in your own CRM or just around the corner from where you’re already doing business.

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Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum.

Let’s be real — price adjustments are one of the toughest conversations we have in this business. Nobody enjoys being the bearer of bad news, especially when that news is, “We need to talk about your price.” But in this shifting market, where buyer activity can be unpredictable, and inventory is rising, these conversations are strategic necessities.

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