content creation

Using AI to Be a Better Content Creator

Why Content Creators and Marketers Should Pay Attention to AI

Many content creators and marketers are worried that artificial intelligence (AI) might replace them. However, AI is currently here to assist us rather than replace us.

AI can be a huge time-saver, helping with tasks that take up a lot of time but aren’t your favorite parts of content creation, like helping you to improve your writing for your landing pages and captions for your social media posts. By handling certain tasks, AI can also save you money by reducing the need to hire additional help for things like research or writing. Additionally, AI content tools can help expand on your ideas and present them in new ways, acting as a powerful idea generator.

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How to engage brokerage clients through SEO and content creation

Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.

In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”

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How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve.

Creating regular and engaging content is one of the biggest challenges that all agents face. I’ve been in the housing industry for 15 years and first got my start in property management in 2009 when the economy and the real estate industry saw their hardest downturns in many decades.

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