contacts

Your Sphere of Influence is Your Real Estate Goldmine

Your sphere of influence isn’t just a list of contacts—it’s the foundation of a thriving real estate business. While many agents try to bring in new clients and spend heavily on advertising, top agents know their strongest source of business comes from the people they already know and have served. In fact, according to the National Association of REALTORS®, 89% of sellers would work with their agent again or recommend them to others. The challenge isn’t recognizing your sphere’s value—it’s maintaining consistent connections that turn goodwill into real business.

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Your next referral source is already in your phone

The best lead generation comes from genuinely valuing and nurturing the relationships you already have and keeping in touch with your network.

When people think of networking, they often picture shaking hands at events, exchanging business cards or connecting with strangers on LinkedIn. That’s important, but here’s a secret many overlook: The most powerful networking happens not with new contacts, but with the ones you already have.

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11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now.

The ever-changing market demands we continuously adapt the strategies we use to generate leads and, ultimately, transactions. Today, we’re looking at a combination of innovative new strategies along with tried-and-true classics that need to be remembered.

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