The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly.

If you thought TikTok was just a place where people post silly dances or baby versions of adults talking, you might be missing out on one of the most overlooked opportunities in real estate. Courtney Benson, serving the Dallas/Fort Worth market, has closed 10 transactions directly from TikTok already this year.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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