In real estate, where every detail counts, AI can be the tool that sets you apart, Chris Pollinger writes. ChatGPT’s new update allows you to do more than ever before.
AI isn’t just a buzzword; it’s a game-changer. From custom experiences to smarter marketing, here’s how you can leverage AI, particularly the new GPT-4o, to boost your real estate business.
Click Here to read the full article on Inman Continue reading “7 tips for using AI to find (and keep) real estate clients”
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes.
In today’s real estate market, the dominance of national companies like Zillowand Homes.com makes it challenging for regional brokerages to rank for broad keyword terms like “homes for sale in [City].”
Click Here to read the full article on Inman Continue reading “How to engage brokerage clients through SEO and content creation”
A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home values in their local markets, so they are the most logical people to serve in this role.
Click Here to read the full article on Lab Coat Agents Continue reading “From Agent to Home Investor Advisor”
Answer: It fills your marketing funnel with warm leads. Here’s what that looks like on social media.
Do you remember the last time someone hung up on you?
Have you ever been the one doing the hanging up? Rejection, hurt, anger, surprise and embarrassment are the feelings associated with such interactions. How do we overcome them? The answer lies in the art of active prospecting.
Click Here to read the full article on Realtor Magazine Continue reading “What Does Active Prospecting Unlock for You?”
Staying in touch with past clients and ‘orphans’ long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect.
We have all been there. The life of a supervising broker is busy — you are in the heat of a hot streak, working with active clients and helping your team members. Then, all of a sudden, you realize that you have not reached out to your past clients in over six months, and your team’s pipeline reflects that unintentional neglect.
Click Here to read the full article on Inman Continue reading “6 steps that transform neglected clients into lifelong partners”
cquiring new customers for your business is generally more difficult and costly compared with retaining the existing ones.
When it comes to increasing revenue, businesses often prioritize acquiring new customers and disregard the possibility that they can earn more from their current customer base.
Acquiring new customers is a tedious and time-consuming process. It often requires you to offer heavy discounts or spend excessively on promoting your solutions.
So, focusing on your existing customers and exploring new ways to generate more revenue from them may be a viable strategy worth considering.
Click Here to read the full article on Start Up Nation Continue reading “9 Ways to Generate Extra Revenue from Existing Customers”
Young buyers are researching real estate agents and properties on social media. Content sponsor get.realtor helps you amp up your online presence.
A new generation of home buyers is beginning the house hunt not by searching online listings or participating in virtual tours and open houses. Instead, young buyers are connecting with REALTORS® and researching properties and neighborhoods on social media platforms like TikTok, Instagram and YouTube. (On TikTok, the hashtag #realestate has over 5 million posts.)
Click Here to read the full article on National Association of Realtors
Agent Aaron Hendon shares insights about how mindfulness and kindness can have significant impacts on your business and personal health.
In a world filled with stress and uncertainty, the practices of mindfulness and kindness are powerful tools for promoting mental well-being and personal growth.
A recent study from The Ohio State University provides valuable information that we, as agents, can use to enhance our personal experience of our work and the results we get in our business. In this overview of the research, you’ll find concrete practices and the benefits they provide so that you can live a life that’s more connected.
Click Here to read the full article on Inman Continue reading “How agents can thrive through the power of kindness and mindfulness”
Today, small-business owners operate within a competitive landscape while facing numerous sales challenges that can hinder growth and success. An unstable economic environment further exacerbates these challenges. However, small-business owners can overcome these obstacles and thrive with the right strategies and mindset.
Click Here to read the full article on Forbes Continue reading “How Small-Business Owners Can Conquer Today’s Toughest Sales Obstacles”
Real estate pros who have earned the ABR® designation say they’ve learned strategies to increase client loyalty over the long haul.
“Buyers scared me,” admits Darrell Plummer, ABR®, GRI, broker-owner of Sierra Nevada Properties in Reno, Nev. “I didn’t know if I’d ever get paid with a buyer.”
As a new agent, he used to believe it was riskier to work with home buyers than sellers. Buyers aren’t as loyal, Plummer thought, because they typically don’t sign a contract with their agent like sellers do. Plummer cut his teeth as a listing agent, believing there was more reliable money on the selling side. But he was missing business opportunities with an entire swath of consumers by not targeting potential buyers
Click Here to read the full article on Realtor Magazine Continue reading “Get Buyers to Commit to You as Their Agent”
