Can you hear me now? Why your clients miss 50% of what you say

Less talk, and more listening. Inman contributing writer Rachael Hite shares the real reason your transactions turn topsy turvy — and why it has everything to do with what’s lost in translation.
Do you know what is frustrating? Feeling like no one listens to you. Do you know what’s worse than that? A study from the University of California reveals that feeling is actually true.
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7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them.

You might be surprised at how much time I spend looking up real estate agents and brokers online. Sometimes it’s to find a current headshot to accompany a profile for Inman. Sometimes it’s because I have a meeting scheduled with someone new who has reached out to me. Sometimes it’s the follow-up to a friend-of-a-friend, “Do you know so-and-so?” conversation with an existing client or colleague.

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9 ways to build unbreakable trust with your prospects and clients

Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity.

According to the National Association of Realtors (NAR), honesty and trustworthiness ranked second on the list of top criteria buyers consider when choosing an agent. Unfortunately, despite our fiduciary duties, we’re still mentioned in the same breath as telemarketers, used car salespeople and advertising professionals.

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5 ways commercial and residential real estate can cooperate now

A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies.

Not all brokerages are created equal, and not every brokerage has a commercial division. However, those who do will find that it offers the opportunity for powerful synergies.

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12 ways to build strong lender partnerships for happier clients

Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction.

There are few certainties in real estate. Whether it’s a buyer’s or seller’s market, no matter where prices are sitting, one thing is true: lenders are a key part of the process, and your relationship with them can have a big influence on your clients’ overall satisfaction.

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9 easy social media content ideas to get you out of a summer slump

Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered.

If you’re like most real estate agents, you’re a regular social media user. You post a couple of photos when you have a new listing, then again when you sell a property. There’s nothing wrong with that, but if you want to make the most of your social media pages, you need to engage your audience and post regularly consistently.

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Anatomy of a client consultation: A head-to-toe approach

While negotiating skills are top of mind for agents as commission confusion sets in, consultant Rachael Hite offers a step-by-step strategy that should ensure optimal service all summer long.
Lead generation and commission negotiation skills are currently the song of the summer for most agents. While I love a good lead gen brainstorming session, unless you have a solid plan in place for how to nurture the prospects you capture, you’re going to have difficulty seeing a return on your investment for prospecting efforts.
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My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too ‘salesy’ for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today.

To be at the top of your game in real estate, there is one conversation in particular you must master — the listing conversation. Note the distinction that we’re calling it a conversation, not a presentation. To have a listing “presentation” denotes that the agent is there to “present” or put on a show. In my experience, especially with today’s consumers, that’s selling — not serving.

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6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and ‘orphans’ long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect.
We have all been there. The life of a supervising broker is busy — you are in the heat of a hot streak, working with active clients and helping your team members. Then, all of a sudden, you realize that you have not reached out to your past clients in over six months, and your team’s pipeline reflects that unintentional neglect.
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The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills.

With commission litigation, inflation and interest rates dominating the headlines, there’s one essential overlooked skill that overshadows all these issues and is the primary determinant of whether a lead will become your client: listening.

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