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How to deliver a luxury client experience at any price point

Discover how developing a luxury mindset can elevate your business. Chris Pollinger explores simple, cost-effective strategies to create personalized, premium experiences for your clients.

Breaking into luxury real estate can feel like an uphill battle, especially if you’re an agent working in middle-market properties. It’s easy to think you need a massive budget, a client list filled with celebrities, or the keys to six-figure listings to even play the luxury game.

Click Here to read the full article on Inman Continue reading “How to deliver a luxury client experience at any price point”

Becoming a Great Listing Agent: 3 Success Principles

Becoming a great listing agent doesn’t happen overnight for anyone, but without the right principles and knowledge, it could never happen at all. From January to April, over one million agents didn’t take a single listing. Philadelphia legend Tom Toole on the other hand, did 122 listings in that time. What separates him from the rest?

In this episode of the Tom Ferry Podcast Experience, I talk with Tom about what it takes to be a great listing agent in today’s environment. We cover marketing, data points, vital knowledge, lead follow-up, and timing, and he even shares the three most important principles of all great listing agents.

But that’s not all Tom Toole has to share in this episode. He’s also sharing his ultimate techniques for handling buyer-broker agreements at scale.

Click Here to listen to the podcast on Tom Ferry.com Continue reading “Becoming a Great Listing Agent: 3 Success Principles”

Lesson Learned: Stay true to yourself to attract your ideal clients

Find out what Miami Beach luxury agent Anna Sherrill has learned as she’s grown and what she’d tell a new agent just starting out in the business.

Born and raised in Arizona, Anna Sherrill made the move to Miami in 1999, earning her real estate license shortly thereafter. Over the years since, she has represented a variety of developments in the area, gaining an in-depth understanding of Miami’s unique market, building a thriving real estate business and taking great pride in helping people find their dream homes. She is currently heading up a team at Miami Beach’s Art Deco jewel, The Raleigh.

Click Here to read the full article on Inman Continue reading “Lesson Learned: Stay true to yourself to attract your ideal clients”

Soft skills? I don’t need no stinking soft skills …

Aaron Hendon teaches you to create a positive impression and enhance your communication and leadership impact when you focus on soft skills.

I used to dismiss soft skills as just fluff, much like goal-setting. It was fine if I had time, and I knew every coach in the world would go off about it, but I had lead gen to do.

I had to learn the hard way that my mindset was holding me back.

Growing up, I believed that if I couldn’t do something perfectly, I shouldn’t do it. This fear of getting it wrong left me stressed, burnt out and disconnected. I thought that everything would fall into place as long as I worked hard and did what I saw work for others.

Click Here to read the full article on Inman Continue reading “Soft skills? I don’t need no stinking soft skills …”

Help Clients Attract Tenants with Technology

Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants.

Click Here to read the full article on The Realtor Magazine Continue reading “Help Clients Attract Tenants with Technology”

Screen Recording for Sales Professionals: Building Trust with Video Emails

For sales professionals,  building trust and rapport with clients is crucial. Video emails have become a key tool for this. Unlike normal text emails, video emails add a personal touch, letting sales teams engage with clients more authentically.

Screen recordings, especially in sales, offer a big advantage over regular emails. They let you not only explain but also show, giving more clarity and a personal touch that text often can’t match.

Click Here to read the full article on Bomb Bomb Blog Continue reading “Screen Recording for Sales Professionals: Building Trust with Video Emails”

Communicate value with authenticity and active listening

How can agents show off their unique value proposition? One way is by bringing a scale model of the development they’re representing everywhere they go, Nile Lundgren of SERHANT. showed Inman Connect Las Vegas attendees on Tuesday.

During a panel that included moderator Katie Kossev of Side and luxury agents Michelle Griffith of Douglas Elliman and Ben Belack of The Agency, Lundgren toted to the stage a model of the Mercedes Benz Places in Miami, a 791-unit development that SERHANT. is currently representing.

Click Here to read the full article on Inman Continue reading “Communicate value with authenticity and active listening”

Lost a new business pitch? 5 reasons clients will never tell you

It’s generally understood in agency reviews that, when all is said and done, clients will disclose why agencies won or lost the business — it’s part of the unspoken contract when participating in these reviews.

As an agency search consultant, I even include a stipulation in my contracts that clients must provide feedback to every participating agency. In the spirit of transparency and trust – qualities that all clients want in an agency partner – and out of respect for the amount of time that agencies invest in pitching, it’s only fair that if they don’t win the business, they receive feedback to learn and improve for next time.

Click Here to read the full article on PR Daily Continue reading “Lost a new business pitch? 5 reasons clients will never tell you”

Low-Cost Strategies to Win Listings

Are you wondering what low to no-cost strategies are working right now to win listings? In this episode of The Tom Ferry Show, Tom Ferry and Jimmy Mackin dive deep into a series of effective campaigns that you can implement immediately.

Discover the Magic Buyer Letter strategy and other powerful assets that have helped agents secure listings quickly and efficiently. Don’t miss out on these actionable tips and start generating more listings today!

Click Here to watch the full episode on Tom Ferry.com Continue reading “Low-Cost Strategies to Win Listings”

Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes.

Imagine going into a doctor’s office and being greeted by the doctor who then asks for your insurance information. Or having your general practitioner attempt to perform complex brain surgery. We live in a world where, as consumers, we get to select specialists for just about everything we engage in. We have a specialist for our haircuts, a different one for the color, a different specialist for skin care and another one who does feet.

Click Here to read the full article on Inman Continue reading “Here’s why specialization matters for buyer’s agents”