clients – Page 5

From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.

Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.

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Body Language Insights to Help You Excel

Nonverbal cues often go missed, but they’re as important as what your customers say out loud.

In a conversation with a client, Courtney Jones, co-principal of RE-CHRG, Inc., Chicago, and president of Jones Receiverships, LLC, learned about the significance of body language. The jewelry store owner listed out many issues he had with the building and asked for a lease reduction.
“I told him that I would review it,” Jones said

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AI Insights: Uncovering Customer Value

Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace?

In this article, you’ll discover how AI can help you make data-driven marketing decisions that resonate with your audience.

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7 inexpensive ways to say ‘thank you’ this Thanksgiving

It’s gratitude season, Darryl Davis writes, so let’s show how much our colleagues, clients, vendors and friends mean with these affordable and original gift ideas.

The leaves are changing, the weather is cooling and pumpkin spice everything is back. Now is the perfect time to express your gratitude to clients old and new. After all, without them, you wouldn’t be where you are today, right?

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6 Ways to Justify Your Value to Sellers

A California broker recommends several points throughout the transaction when you can reinforce your value.

With consumer attention focused on relationships with real estate professionals, it’s never been more important for practitioners to demonstrate their value. Broker and speaker Michael Soon Lee, president of Seminars Unlimited Inc. in Dublin, Calif., shared six key ways to make your value unequivocally clear to sellers during a session at NAR NXT, The REALTOR® Experience, in Boston.

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How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.

When it comes to buying and selling real estate, baby boomers (1946-1964), Gen X (1965-1980), millennials (1980-1996), and Gen Zs (1997-2012) each have their own unique approach.

To be successful in today’s competitive environment, you must adapt to how your clients approach the buying and selling process, not vice versa. Whether you’re a seasoned agent or just starting out, having an understanding of how the four generations are alike and how they are different is critical to your long-term success.

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Your differentiator is the key to listing more homes

Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.

Wondering how to stand out and differentiate yourself from other agents? Brad McCallum, founder of the McCallum Group in Calgary, Ontario, sets himself apart with high-quality, cinematic listing videos, and it could be the difference you’ve been looking for.

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11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now.

The ever-changing market demands we continuously adapt the strategies we use to generate leads and, ultimately, transactions. Today, we’re looking at a combination of innovative new strategies along with tried-and-true classics that need to be remembered.

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Podcasts, social media, more: 4 ways to add leverage with content

Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues.

In a recent episode of my podcast, I had the pleasure of speaking with Jenny Lynn Tran, a mortgage professional and social media rockstar from the Pacific Northwest. Tran’s journey into the real estate and mortgage industry is not only inspiring but also full of actionable insights for Realtors looking to grow their businesses.

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With AI, real estate is now a ‘game of attention,’ Serhant says

AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important.

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