Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals.
Click Here to read the full article on Inman Continue reading “The psychology of real estate: Understand what motivates buyers”
For sale by owner (FSBO) sellers present agents with a unique opportunity to gain a listing and help sellers get more money for their home. Although reaching out to FSBO sellers can be challenging, a carefully crafted FSBO script can open the door to meaningful conversations. No matter the situation or objection, these FSBO scripts will help you feel prepared, confident, and ready to convert.
Click Here to read the full article on The Close Continue reading “10 Best FSBO Scripts To Get More Listings in 2025”
Events can lead to revenue by bringing in potential clients and establish your brokerage as a staple in the community.
“Events are everything—they allow us to engage with the community, and we are nothing without our community,” says Isaiah Hazward, managing partner, The Homebound Group at Coldwell Banker Realty in Washington, DC.
The logisitics of hosting a real estate event are less important than what comes after, though. Instead of getting bogged down in event planning, agents should focus on post-event follow-up. That’s the step that leads prospects further down the sales funnel. Still, a successful event involves some planning.
Click Here to read the full article on The Realtor Magazine Continue reading “How to Host Events That Will Generate Business”
From the screamers to the whiners, real estate professionals can use the element of surprise to disrupt challenging client behaviors and keep the peace in your working relationship.
Your clients may sometimes have unreasonable expectations that make it difficult to do your job as a real estate professional. Some clients can be dismissive of your expertise, believing they know real estate even better than you, or disrespectful of your time and ideas.
Click Here to read the full article on The Realtor Magazine Continue reading “3 Types of Difficult Clients and How to Handle Them”
Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market.
Pardon me, do you speak staging? An essential skill for new and seasoned agents is knowing what it takes to ensure a new listing looks as appealing as possible to potential purchasers. Here I’ll provide essential information about home staging and detailed checklists to make sure that important details are not lost in the shuffle of preparing your listing for the market.
Click Here to read the full article on Inman Continue reading “10 strategies that help agents ‘speak the language of staging’”
Communication doesn’t have to be fancy, team lead Carl Medford writes, but it does need to be proactive.
Agents must learn the importance of observing and anticipating their clients’ needs in the absence of traditional communication. Here are four essential soft skills that every pro needs in their customer service toolbox.
Click Here to read the full article on Inman Continue reading “4 keys to maintain healthy communication with clients, teams”
Broker and new Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships.
All we hear about today is the importance of branding. Real estate gurus are shouting from the mountain tops that we must have a brand or we will lose business. The idea is that a strong brand will set you apart, attract clients and, ultimately, drive your success.
Click Here to read the full article on Inman Continue reading “People don’t hire logos, they hire people. Build relationships”
The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.
Click Here to read the full article on The Close Continue reading “How to Get Clients in Real Estate: Our Top 11 Tips for 2025”
Personalized service and transparent communication go a long way in making a customer happy.
Starting a career in real estate can be daunting yet rewarding. Transitioning educational knowledge into building relationships with prospective buyers requires humility and a determination to perfect the craft.
Click Here to read the full article on The Realtor Magazine Continue reading “Best Practices for Increasing Customer Satisfaction”
Three real estate pros discuss how they calm clients’ emotions during what is likely the biggest purchase of their lives.
Recorded live at NAR NXT in Boston, host Tracey Hawkins and an insightful panel of real estate professionals discuss how to effectively manage emotions and de-escalate tense situations with clients and colleagues. Gain practical strategies and tools to maintain professionalism, ensure safety and foster positive client relationships, even in the most difficult interactions when emotions run high.
Click Here to watch the full discussion on Realtor Magazine Continue reading “The Safety Series: Deescalating Heated Moments in the Transaction”
