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How to Use AI to Simplify Your Marketing

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?

In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters most: meaningful results.

Click Here to read the full article on Social Media Examiner Continue reading “How to Use AI to Simplify Your Marketing”

5 Tips for Converting Online Leads Into Clients

With more homes likely hitting the market this summer, buyers may finally be finding some choice. Here’s how to connect with consumers dipping their toes into home buying after being sidelined in the too-hot housing market.

Click Here to read the full article on The Realtor Magazine Continue reading “5 Tips for Converting Online Leads Into Clients”

9 ways to show clients you appreciate them this summer

Don’t go silent this summer. Reach out to past clients, and show them you care with these strategies from coach Darryl Davis.

n a world of automation and AI, agents who lead with heart and human connection are the ones who stand out. One of the simplest (yet most overlooked) ways to build a business that lasts? Gratitude.

Click Here to read the full article on Inman Continue reading “9 ways to show clients you appreciate them this summer”

Build a Brand Bible & Develop a Marketing Plan

If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible.

A solid branding bible isn’t just about your logo or colors. It’s the foundation of your brand identity, your personal branding, and your long-term business success.

In fact, agents who document their brand strategy see more engagement, more referrals, and more clarity in every piece of content they put out.

But how do you actually create one?

Click Here to read the full article on The Close Continue reading “Build a Brand Bible & Develop a Marketing Plan”

How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off.

When you first get into real estate, your business is built on hustle. You say yes to every opportunity, every client, every ZIP code and every transaction that comes your way.

Click Here to read the full article on Inman Continue reading “How to define your target audience without losing existing business”

The 25 Best Realtor Closing Gift Ideas for 2025

The best realtor closing gifts should be thoughtful and tailored to your client’s personality and new home, and selecting the perfect one is similar to topping off your transaction with whipped cream and a cherry. From a customized towel and a packing essentials kit to a potted plant and a premium coffee maker, the best real estate closing gifts will spark joy at the end of your client’s home-buying journey.

Click Here to read the full article on The Close Continue reading “The 25 Best Realtor Closing Gift Ideas for 2025”

Your Ultimate 2025 Real Estate Email Newsletter Gameplan

The real estate email newsletter is one of the most important, underutilized, and effective marketing channels for agents. It’s your best method for engaging your database, nurturing leads, and generating interest for your brand.

In a year when 6% of your database will make a move, you need to have a killer strategy for your real estate email newsletter. On this episode of This Week in Marketing, Jason interviews Atlanta, Georgia’s Vanessa Reilly, who is one of the best email marketers in the business. Her emails are attention-grabbing, addictive, and – most importantly – they get people to take action.

Click Here to watch the full episode on Tom Ferry.com Continue reading “Your Ultimate 2025 Real Estate Email Newsletter Gameplan”

36 Best Real Estate Text Message Scripts for Agents in 2025

Real estate text message scripts can be a game-changer for converting leads, especially when many prefer texting over phone calls; just think about how often you ignore calls! Below, I share several scripts given various scenarios — from connecting initially and following up, to sending “thank you” and “congratulations” messages and requesting referrals and reviews.

Click Here to read the full article on The Close Continue reading “36 Best Real Estate Text Message Scripts for Agents in 2025”

The Ultimate Spring Market Prep for Real Estate Agents

What’s your spring market prep? Whatever it is, it better be great, because this market is shaping up to be the hottest we’ve seen in a while! The competition is fierce, and the opportunities are huge—but only for the agents who are truly prepared.

For this podcast episode, I’m bringing in one of the best in the business, Carolyn Young, to help you prepare for the upcoming spring market. Carolyn and I talk about the routines, research, and strategies that will help you:

Set more appointments
Create more structure
Win more clients
Stand out over the competition

Now is the time to go all-in on spring market prep; this episode is your guide. But what if you need more than strategies? What if you’re looking for action, support, personalized guidance, and guaranteed results? That’s what coaching is for. Schedule a call today to speak with an expert about what a Tom Ferry coach can do for you.

Click Here to watch / Listen to the podcast Continue reading “The Ultimate Spring Market Prep for Real Estate Agents”

4 advanced marketing tactics for real estate teams that really work

According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul.

Most real estate teams are operating on outdated marketing playbooks, relying on generic listings, stale Facebook ads and one-size-fits-all outreach. Then they wonder why leads are drying up and conversions are tougher than ever.

Click Here to read the full article on Inman Continue reading “4 advanced marketing tactics for real estate teams that really work”