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Tag: clients

Your Sphere of Influence is Your Real Estate Goldmine

Your sphere of influence isn’t just a list of contacts—it’s the foundation of a thriving real estate business. While many agents try to bring in new clients and spend heavily on advertising, top agents know their strongest source of business comes from the people they already know and have served. In fact, according to the National Association of REALTORS®, 89% of sellers would work with their agent again or recommend them to others. The challenge isn’t recognizing your sphere’s value—it’s maintaining consistent connections that turn goodwill into real business.

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The 7 C’s of highly successful agents (and how to apply them)

How do you become a highly successful real estate agent? Success always leaves clues. Over the years, I’ve noticed agents who consistently grow their businesses and deliver incredible client experiences share many of the same qualities.

Today, I want to break down the 7 C’s that make a great real estate agent, and more importantly, how you can apply them in your own business right now.

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19-step real estate agent’s guide to effective home showings

Team lead Carl Medford writes that developing a process for conducting home showings will help you manage client experiences with confidence.

Over the years, I have shown thousands of homes to prospective buyers. As a new agent, I was unsure how to begin, but I quickly developed some fundamentals that have stood the test of time. Although showing access differs from market to market, here are the basic procedures that will work in most cases.

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The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment.

If you’re wondering what it takes to build a real estate business that not only sustains, but also grows and thrives year after year, look no further than Olyvia Salyer. Serving the historic and coastal communities of Virginia, Salyer has built a referral-based real estate business of more than 60 transactions annually, all while keeping her heart anchored in community and relationships.

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A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

To turn that opportunity into results, I recommend focusing on three key areas that drive lasting relationships. Here’s what I’ve learned and what I encourage you to put into practice.

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10 Real Estate Agent Bio Examples & How to Craft Your Own

Your real estate agent bio is often the first thing a client reads — and can be the deciding factor in whether they reach out.

According to NAR’s 2025 Home Buyers and Sellers Generational Trends Report, buyers say experience is the most important factor when choosing an agent, followed closely by honesty and trustworthiness. That means your bio needs to do more than list your credentials. It should tell a story, showcase your local knowledge, and help clients feel like you’re the right fit for them.

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If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction.

You’re about to sell your own home. Would you hire you to take the listing? Although you may have the experience, the marketing chops and negotiation savvy to handle someone else’s property, are you truly the right person to handle the listing on your home?

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The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

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30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss

Saying thank you may seem like a small gesture, but it can do more than express gratitude. It can open the door to your next deal and deepen relationships. It also contributes to your personal brand, highlighting your attention to detail and your commitment to service, which are key qualities in an industry where trust and reliability are essential. A well-timed thank you also reminds clients and vendors why they chose you — and why they’ll choose you again.

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Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment.

To convert prospects, an essential skill is to book consultations. Agents cannot begin the sales process without a proper evaluation of the consumer’s needs and goals. The ability to schedule appointments quickly helps keep your pipelineflush and creates structure in your schedule.

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