Is AI fundamentally changing human behavior in ways that might surprise you? Wondering how your marketing should change?
In this article, you’ll discover how AI is transforming human behavior and learn how to prepare your content marketing for a rapidly changing reality.
Click Here to read the full article on Social Media Examiner Continue reading “AI Is Changing Human Behavior: How to Prepare”
Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really.
Have you identified your luxury niche clients? If yes, the next step is to connect with them effectively. In part one of this series, I gave a general overview of the luxury market, and with that information in hand, it’s now time to talk about what luxury clients want and how you engage them.
Click Here to read the full article on The Realtor Magazine Continue reading “The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients”
The old playbook of ‘just stay remembered’ doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value.
The thinking was simple: If people remember you when they’re ready to move, they’ll call you. And in the pre-digital world, that worked better. A fridge magnet, a postcard or a friendly check-in once or twice a year kept you front and center because there weren’t as many competing voices.
Click Here to read the full article on Inman Continue reading “‘Top of mind’ means nothing without value. 5 ways to do it right”
Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock?
In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience.
Click Here to read the full article on Social Media Examiner Continue reading “Email Marketing Automation That Moves People to Action”
Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.
Click Here to read the full article on The Close Continue reading “43 Clever Examples of Real Estate Ads (+ Why They Work)”
These emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now.
If you’ve been wondering, “What should I be doing right now to build momentum?” It may be easier than you think. I recently sat down with Jimmy Mackin, co-founder of Listing Leads and one of the industry’s most respected voices on email strategy.
His core finding is simple: The fastest listing opportunities aren’t on portals; they’re in your own CRM or just around the corner from where you’re already doing business.
Click Here to read the full article on Inman Continue reading “5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)”
If you want to stand out in today’s market, learning how to host an open house the right way is essential. An open house can do far more than showcase a property. It is a stage for building brand awareness, creating community connections, and securing future listings.
Click Here to read the full article on Tom Ferry.com Continue reading “How to Host a Mega Open House That Gets More Listings”
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes.
Whether it was the high-stakes TikTok spin-off deal, a misinformation firestorm around Tylenol, or Disney’s messy handling of the Jimmy Kimmel suspension, these stories lit up social feeds and group chats alike with just about everyone sharing their opinion on one or all of them.
Click Here to read the full article on Inman Continue reading “What real estate agents can learn from TikTok, Tylenol and Disney”
Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.
Click Here to read the full article on Easy Agent Pro Continue reading “How TikTok and Instagram Are Changing Real Estate Marketing”
Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.
Click Here to read the full article on The Close Continue reading “28 Real Estate Instagram Posts That Attract Clients”
