changes

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

SEO isn’t dead or even dying. Traditional SEO is, though. For years, real estate agents were told to create neighborhood guides, FAQs and blog posts to capture search traffic.

The playbook was simple: Publish answers, rank in Google, and traffic (and therefore leads) will trickle in. That model is collapsing, and agents need to prepare for what’s next right now. Here is how I realized this was happening, the steps I’m taking to prepare, and how my team is looking toward building a future content strategy.

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Reinventing Work: How AI is Transforming Everything

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?

Many marketers and small business owners feel the pressure to try new things but aren’t sure where to begin, especially as AI continues to disrupt every facet of work at lightning speed.

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Trending: Google goes all-in on AI — are you ready?

From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down.

AI is no longer a side tool — it’s the system. At Google’s I/O and Marketing Live events, the company unveiled a flood of updates that touch everything from how we search to how we shop and create.

Click Here to read the full article on Inman Continue reading “Trending: Google goes all-in on AI — are you ready?”

Ahead of the Curve: Real Estate Smart Contracts & Blockchain

A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets tradition. Could these advancements render traditional agents obsolete or is this just a phase that will pass?

It’s fair to say that ignoring emerging technology during this period of history would be a mistake. Forward-thinking agents who adapt and enhance their practice first will always be the trailblazers shaping the market of tomorrow. A lot of agents are already using these technologies to set themselves apart in the hyper-competitive world of luxury real estate.

Click Here to read the full article on Tom Ferry.com Continue reading “Ahead of the Curve: Real Estate Smart Contracts & Blockchain”