change

The 7 things agents should stop doing (and what to do instead)

If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.

We’ve all heard it: Consistency is the key to success in real estate. But consistency only works if you’re doing the right things. Too many agents are stuck in routines that worked a few years ago but no longer move the needle. And in today’s market, continuing to do what doesn’t work isn’t just inefficient; it’s costing you listings, clients and income.

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Use Focus and Flexibility to Navigate Change

Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No wifi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You can create. You can eat. In short, you can find a way.

The same is true for your real estate career. Sometimes, things shift and look vastly different than they did a couple of months ago. The market takes a turn. You pick up a new neighborhood. Your family life changes and you have to move and rebuild your business somewhere else. Practice changes come down the pike. No matter what though, if you can pivot and stay flexible, you can ride the waves of change.

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