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Tag: Buyers

A Playbook for Agents Working With First-Time Buyers

Buying a single-family home for the first time is challenging, but even more so in a time of inventory shortages and affordability issues; help ease anxiety by sharing these useful steps.

A house is typically the largest investment people make. It keeps some up at night, worrying if they’ve budgeted properly to afford the downpayment and the maintenance of the home on top of their regular expenses like food and transportation. The process is an emotional one.

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A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming.

When change happens, the key to success is to find the most effective strategy possible that will generate results and execute on it. The time-tested strategy of geographical farming worked in the past, is working now, and will continue to work in the future.

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3 ways to help homeshoppers engage more with your listings

Stand out in a crowded market with these innovative strategies to expand buyer engagement and showcase your listings.

As homeowners grow weary of waiting for the low-interest rates of 2021 to return, Zillow economists¹ predict more homes to hit the market this year. And while more listings offer great news for agents, the uptick in inventory can also mean more competition among agents to capture engagement among prospective buyers.

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Content That Triggers Massive Reach on Social Media

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values?

In the ever-evolving world of digital marketing, creating content that captures attention and drives engagement on social media platforms is crucial for success. Andy Crestodina, co-founder and strategic director of Orbit Media and author of Content Chemistry, shares his insights on crafting content that sparks conversation and achieves massive reach on social media.

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What Real Estate Agents Wish Buyers Already Knew

Heading into the spring buying season, practitioners want home buyers to be more realistic and organized.

Home buyers need to be ready for the spring market, which is likely to see home prices continue to escalate amid stiff competition among consumers for slim inventory options. More than half of real estate professionals say that “managing client expectations” is a top challenge, according to a new survey(link is external) of more than 500 practitioners released by software company Adobe.

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3 advantages of tailoring your marketing strategy to niche buyers

When you think about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI.

When it comes to marketing, there’s no bigger mistake than the one-size-fits-all approach. Your clients have unique goals and challenges, and your marketing strategy should reflect that. To stand out in today’s highly competitive real estate market, you need to invest in content that deeply resonates with your target audience.

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Exploring 2024 Trends In Global Wealth And The Luxury Market

Global wealth is on the upswing following a post-pandemic fall, billionaires have bounced back from 2022’s net loss of $1.4 trillion, and the global luxury market was projected to hit $1.6 trillion in 2023, a new high.

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18 ways to show buyers you’re worth every commission dollar

The Sitzer | Burnett verdict is in. At the same time, other lawsuits are being filed. While the industry has been upended into chaos and the ultimate outcome is unknown, now more than ever, the spotlight is on buyer agency.

Trying to articulate all that we do is never a finite list as each buyer and transaction is uniquely different between numerous factors involved regarding the property, seller(s) and financing. Working with buyers involves advocacy, education, information, guidance, encouragement, patience, protection and accountability.

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