Menu

Tag: Buyers

A 5-step plan to reduce buyer stress and sell more homes now

Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust.

In a market filled with buyer agency changes, compensation questions and fluctuating interest rates, is it any wonder that prospective buyers are stressed out by all the confusion? This article shares a simple, five-step process for reducing buyer stress that will not only lead to more sales now but more referrals in the future as well.

Click Here to read the full article on Inman Continue reading “A 5-step plan to reduce buyer stress and sell more homes now”

Soft skills? I don’t need no stinking soft skills …

Aaron Hendon teaches you to create a positive impression and enhance your communication and leadership impact when you focus on soft skills.

I used to dismiss soft skills as just fluff, much like goal-setting. It was fine if I had time, and I knew every coach in the world would go off about it, but I had lead gen to do.

I had to learn the hard way that my mindset was holding me back.

Growing up, I believed that if I couldn’t do something perfectly, I shouldn’t do it. This fear of getting it wrong left me stressed, burnt out and disconnected. I thought that everything would fall into place as long as I worked hard and did what I saw work for others.

Click Here to read the full article on Inman Continue reading “Soft skills? I don’t need no stinking soft skills …”

How Far Is Too Far With Home Staging?

Fifty-two years ago, Barb Schwartz debuted the concept of home staging based on her theatrical background and belief that properties could be improved before being listed. The staging process continues to evolve from its beginnings, which was mostly about simple decluttering and a few trending props. It has transitioned to extensive redecorating, including painting, bringing in new furnishings and even having playlists to add the most soothing background sounds.

Click Here to read the full article on The Realtor Magazine Continue reading “How Far Is Too Far With Home Staging?”

How to Leverage Buyer Beliefs to Improve Your Marketing

Wish you were more persuasive? Wondering how to tap into people’s beliefs to improve your marketing results?

In this article, we’ll explore how people’s beliefs impact the buyer journey.

As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a more fundamental approach that could make all our efforts more effective? Billy Broas, author of Simple Marketing for Smart People, argues that understanding customer behavior and shaping their beliefs is the key to a successful marketing strategy.

Click Here to read the full article on The Social Media Examiner Continue reading “How to Leverage Buyer Beliefs to Improve Your Marketing”

11 things great buyer’s agents know before they show a home

Working with buyers is changing. Are you ready? Jimmy Burgess offers the insight you need so you can prove your value as you serve buyer clients.

We’ve all heard listings are the key to success in this business, but listings are only one side to the transaction. Every successful transaction involves the buyer’s side and in most cases an agent working with the buyer.

Click Here to read the full article on Inman Continue reading “11 things great buyer’s agents know before they show a home”

Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer.
In today’s constrained market, lead generation is more important than ever. As the old real estate adage goes, “Nothing happens until someone generates a lead.”
Click Here to read the full article on Inman

Dominate documentation this summer with these 4 hot tips

Want to cover yiourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer.

It’s no secret that great documentation is the linchpin of stellar customer service; just ask any seasoned agent whose careful documentation has saved the day on more than one occasion.

Click Here to read the full article on Inman Continue reading “Dominate documentation this summer with these 4 hot tips”

6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and ‘orphans’ long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect.
We have all been there. The life of a supervising broker is busy — you are in the heat of a hot streak, working with active clients and helping your team members. Then, all of a sudden, you realize that you have not reached out to your past clients in over six months, and your team’s pipeline reflects that unintentional neglect.
Click Here to read the full article on Inman

Continue reading “6 steps that transform neglected clients into lifelong partners”

Viral Listing Strategies for Multiplying Transactions

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.

Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.

Click Here to watch the full episode on TomFerry.com Continue reading “Viral Listing Strategies for Multiplying Transactions”

12 factors that convince a buyer to pay a full-service commission

Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own.

As the fallout continues from the landmark commission lawsuit, real estate agents across the country are assessing the damage and pondering the way forward. At the heart of the issue is the decoupling of commissions and the inability, as outlined in the National Association of Realtors settlement, for listing agents to display buyer agent compensation on MLS platforms, tentatively beginning sometime in July 2024.

Click Here to read the full article on Inman Continue reading “12 factors that convince a buyer to pay a full-service commission”