Coach Darryl Davis shares strategies for explaining the buyer agreement and getting it signed when you communicate the value you bring to the transaction.
Ever had a buyer get that “deer in the headlights” look when you bring out the buyer agency agreement? You’re not alone. In fact, I hear this from agents almost every week.
Click Here to read the full article on Inman Continue reading “7 buyer objection handlers to get that agreement signed”
Understanding buyer psychology is about more than closing transactions, Darryl Davis writes. It’s about building connections and guiding clients to decisions that align with their goals.
Click Here to read the full article on Inman Continue reading “The psychology of real estate: Understand what motivates buyers”
Events can lead to revenue by bringing in potential clients and establish your brokerage as a staple in the community.
“Events are everything—they allow us to engage with the community, and we are nothing without our community,” says Isaiah Hazward, managing partner, The Homebound Group at Coldwell Banker Realty in Washington, DC.
The logisitics of hosting a real estate event are less important than what comes after, though. Instead of getting bogged down in event planning, agents should focus on post-event follow-up. That’s the step that leads prospects further down the sales funnel. Still, a successful event involves some planning.
Click Here to read the full article on The Realtor Magazine Continue reading “How to Host Events That Will Generate Business”
The real estate industry is very competitive, so learning how to get clients in real estate is a game-changer. Whether you’re just starting or a seasoned pro, obtaining new clients and keeping them will help your business thrive. While it’s essential to acquire clients, you must have the ability to build trust, provide value, and create lasting relationships for repeat business. Let’s dive into 11 proven ways for you to win and retain clients in real estate.
Click Here to read the full article on The Close Continue reading “How to Get Clients in Real Estate: Our Top 11 Tips for 2025”
Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes.
One frequent side effect of a more uncertain market is an increasing number of buyers getting cold feet. According to a report from Newsweek, nearly 16 percent of purchases fell through in July 2024, the most since 2017.
The reasons that buyers cancel a purchase at the last minute can range from anxiety about the market to trepidation about taking on financial obligations to a nagging feeling that a more perfect home might be out there. Some of these anxieties are rational, while others are less so.
Click Here to read the full article on Inman Continue reading “How to navigate a buyer’s cold feet without derailing the deal”
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it.
Success on social media isn’t just about the number of views. It’s about focusing on and providing content that specific viewers want and need. Emily McAllister, out of Greenville, North Carolina, is generating over 50 percent of her business by producing local content that focuses on purposefully providing value to her ideal client groups.
Click Here to find out more on Inman Continue reading “From likes to leads: How 1 agent turns Instagram Reels into closings”
You’ve been in real estate for a few years now. You’ve nailed the basics of prospecting, closing deals, and maintaining a steady income. But lately, you’ve hit a plateau, and it’s clear that without a stronger marketing strategy, growth is going to be tough. You’re still relying on the same lead sources, and while you’re making money, it’s not enough to fuel the kind of business growth you know you’re capable of.
Click Here to read the full article on Tom Ferry.com Continue reading “Master Marketing Strategy: Expand Your Market & Boost Leads”
Watch or listen to real estate technology experts discuss the potential security pitfalls of smart home devices and how to protect clients.
Smart homes can offer a wealth of conveniences and customized experiences for your clients. However, smart home devices also can serve as an entry point for cyber criminals to access your clients’ sensitive data. Host Tracey Hawkins discusses with two real estate pros in the smart home market how to highlight the conveniences while mitigating the potential risks.
Click Here to watch or listen on Realtor Magazine Continue reading “The Safety Series: Protecting Smart Homes from Cyber Threats”
As a real estate agent, you’ve likely built your business to deliver whatever your buyers or sellers need, whenever they need it. But when it comes to the home financing process, it can be challenging when you feel like you have little control over the timeline and that the fallout from a slow, tedious process can break a deal.
Fortunately, you have a great resource you can turn to right in your own area. To reduce time to close, fellow real estate professionals are increasingly partnering with local independent mortgage brokers and seeing results that make clients happy and ready to refer.
Click Here to read the full article on Realtor Magazine Continue reading “Use the Expertise of a Mortgage Broker Partner to Better Help Customers”
The energy you bring to client communication, Rachael Hite writes, can be the difference between a peaceful process and buyer or seller meltdown.
A soft skill you need to master as an agent (and no worries you will have plenty of opportunity) is the fine art of breaking bad news to clients. Real estate transactions are nuanced and complicated, and there will be many instances where portions of the transaction or even the entire transaction will be wrought with bad news or poor outcomes.
Click Here to read the full article on Inman Continue reading “Breaking bad news: How to have tough client conversations”
