11 things great buyer’s agents know before they show a home

Working with buyers is changing. Are you ready? Jimmy Burgess offers the insight you need so you can prove your value as you serve buyer clients.

We’ve all heard listings are the key to success in this business, but listings are only one side to the transaction. Every successful transaction involves the buyer’s side and in most cases an agent working with the buyer.

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Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes.

Imagine going into a doctor’s office and being greeted by the doctor who then asks for your insurance information. Or having your general practitioner attempt to perform complex brain surgery. We live in a world where, as consumers, we get to select specialists for just about everything we engage in. We have a specialist for our haircuts, a different one for the color, a different specialist for skin care and another one who does feet.

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