Buyers

Luxury’s next phase: What the 2026 buyer really wants

Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal.

Buyers are no longer focused on what impresses others; they are asking what restores them. They want homes that align with their routines, support their well-being and reflect their values. We are seeing that shift across every market, from Los Angeles to Turks & Caicos, Miami to Mallorca, where clients are prioritizing intention over excess and meaning over material.

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Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer.

In my last article, “On ‘Education Day,’ buyers teach you what they really want: Step 4,” I explained how the “field trip” allows buyers to experience homes, challenge their assumptions and reveal what they truly want.

Now comes Step 5: the offer, where all that preparation meets the fine print. If Education Day is the lab session, writing the offer is the exam. This is the moment everything you’ve prepared for comes into play.

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The Ultimate Real Estate Buyer Agent Checklist

As a buyer’s agent, you’re more than a guide — you’re the captain, navigating clients through real estate’s highs and occasional lows. This ultimate buyer agent checklist ensures every phase of the journey runs smoothly, from decoding client wishlists to celebrating the final walk-through. Use it as your map in delivering an unforgettable homebuying experience.

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5 Essential Tech Tools for Real Estate Agents

From digital notetaking to 3D tours, these tools will streamline your workflow, enhance client interactions and give your listings a high-tech edge.

In the fast-paced world of real estate, having the right tools can make all the difference. Technology can streamline workflows and enhance productivity—helping you stay organized and impress your clients. Here’s a list of tech tools every real estate agent should consider, each offering unique benefits to help you thrive in a competitive market.

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Why high-end buyers are still spending big on luxury real estate

High-net-worth consumers are still purchasing houses as they seek strategic investments and relative safety amid tumultuous times.

Market data and anecdotal evidence from luxury experts thus far this year has shown the high-end sector of the real estate market is holding steady, even as other areas of the market falter.

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How To Do a Comparative Market Analysis

A comparative market analysis (CMA) helps estimate the value of a property based on comparisons to current active listings and homes that recently sold. It also involves assigning monetary values to differences in characteristics between homes — such as the gross living area, age of the home, number of bedrooms and bathrooms, etc. — to give you an objective view of what a property is worth.

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14 Clever Real Estate Negotiation Strategies From the Pros

Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.

In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.

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Timeless Advice Agents Can Share With Their Buyers

A buyer’s decision isn’t just about square footage or lot size—it’s about how they want to live. The house they buy will shape their days: where the sun rises in the morning, how the air smells when the wind changes, what they hear at night when the world has gone to sleep. Whether they are flush with cash or counting every cent, the frame of good decisions does not change. They are choosing how they’ll live by choosing where to live.

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10 ways to set the stage for offers that win

Writing a winning offer isn’t rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate.

I was recently asked to write an offer for a buyer outside our normal service area. Since our core business is located in the uber-competitive Greater San Francisco Bay Area, we have well-honed systems designed to help our sellers maximize their returns.

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