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Tag: business

Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes.

In the competitive world of real estate, it’s easy to get caught up in traditional marketing strategies that focus solely on property listings, recent sales and market trends. While these elements are important, they often struggle to stand out against national competitors who dominate search rankings.

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30 years of brutally honest business advice in 1250 words

Do you need some tough love to get you moving forward in your real estate business? Jimmy Burgess shares the advice that’s helped him achieve the greatest success in his career.

There are winners and losers in every market cycle. Throughout my career, some of the toughest words to hear were the most impactful in getting my business back on track. Here are eight of the brutally honest observations and advice that shaped the successes I’ve achieved.

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Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer.
In today’s constrained market, lead generation is more important than ever. As the old real estate adage goes, “Nothing happens until someone generates a lead.”
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Agents need to embrace the new and the old to succeed

Danny Hertzberg, Jill Hertzberg and others shared the stories and tips that helped them succeed while on stage Wednesday at Inman Connect Miami.

When Danny Hertzberg joined the family business at the Jills Zeder Group back in 2008, he pushed for change.

“When I came into the business, I thought it was insane that we were sending out brochures,” Hertzberg recalled Wednesay while on stage at Inman Connect Miami. He went on to say that Facebook was in its earliest stages at that point, while other platforms such as Instagram hadn’t even been invented yet. Nevertheless, Hertzberg pushed for change.

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7 reasons great real estate agents will always be needed

Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive.

There’s a lot of doom and gloom about the real estate sales business in the world today. However, I’ve never been more excited about what the future holds for professional agents. When you provide great value and needed expertise, you will always be compensated in line with the service you provide.

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The freshest business trends agents need to recognize in 2024

The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before.

Hall of Famer Wayne Gretzky famously said, “A good hockey player plays where the puck is. A great hockey player plays where the puck will be.”

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends — proverbially skating to where the puck will be — you’ll be able to separate yourself from your competition like never before.

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10 things to do to stay relevant as a real estate agent in 2024

No matter what’s going on in the industry at large, everyone has the opportunity to get better, faster and stronger at what they do every day, broker Joseph Santini writes.

With all the recent developments in the real estate business and more certainly to come, two things will remain true. People will continue to buy and sell real estate every day, everywhere, in every market — and business will go to the most skilled real estate professionals.

Regardless of how this business changes, the agents who change with it will continue to outperform the market.

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LinkedIn betting it can take on TikTok and Instagram in influencer marketing

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game.

As of last week, LinkedIn is letting advertisers pay to amplify posts from users, including those with sizable followings. Its product, called Thought Leader ads, launched in a limited capacity last year.

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