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7 reasons great real estate agents will always be needed

Now is the time to expand your skill set, broaden your knowledge and provide value at a higher level than you’ve ever provided, Jimmy Burgess writes, so that you won’t just survive, you’ll thrive.

There’s a lot of doom and gloom about the real estate sales business in the world today. However, I’ve never been more excited about what the future holds for professional agents. When you provide great value and needed expertise, you will always be compensated in line with the service you provide.

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The freshest business trends agents need to recognize in 2024

The business of real estate is evolving at an ever-escalating pace. Identify and act on emerging trends, Jimmy Burgess writes, and separate yourself from your competition like never before.

Hall of Famer Wayne Gretzky famously said, “A good hockey player plays where the puck is. A great hockey player plays where the puck will be.”

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends — proverbially skating to where the puck will be — you’ll be able to separate yourself from your competition like never before.

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10 things to do to stay relevant as a real estate agent in 2024

No matter what’s going on in the industry at large, everyone has the opportunity to get better, faster and stronger at what they do every day, broker Joseph Santini writes.

With all the recent developments in the real estate business and more certainly to come, two things will remain true. People will continue to buy and sell real estate every day, everywhere, in every market — and business will go to the most skilled real estate professionals.

Regardless of how this business changes, the agents who change with it will continue to outperform the market.

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LinkedIn betting it can take on TikTok and Instagram in influencer marketing

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Now, LinkedIn wants in the game.

As of last week, LinkedIn is letting advertisers pay to amplify posts from users, including those with sizable followings. Its product, called Thought Leader ads, launched in a limited capacity last year.

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