Setting Boundaries Around How You Spend Your Time

Watch or listen to hear how two real estate pros learned to take charge of their business schedules.

You’ve heard the saying, “Fail to plan—plan to fail.” Because so much of your success depends on how you spend your time, you need a plan for managing it wisely. But how do you craft a time management plan, including both your professional and personal time, in a way that works for you? Host Marki Lemons Ryhal learns from two real estate pros how they took control of their schedules.

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Thrive in 2025: A guide to eat-the-frog business planning

Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.

Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”

The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:

  • “If it’s your job to eat a frog, it’s best to do it first thing in the morning.”
  • “Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.

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Unpacking the Secrets of Real Estate Success

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.

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10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.

In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.

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Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you realize you simply can’t do it all on your own. You’ve built a thriving business and nailed down your systems, but the day-to-day grind of managing administrative tasks, client communication, and transaction coordination is consuming your time.

If you want to focus on scaling your business, closing more deals, and growing your client base, delegation is no longer a luxury—it’s a necessity.

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The art of time blocking: A business basic every agent must learn

An effective plan for time management allows you to focus on the things that matter most to you, both personally and professionally, Keller Williams’ Julia Lashay Israel writes.

In the fast-paced world of real estate, effective time management is crucial for success. One of the most powerful tools agents can use to maximize productivityand ensure they focus on what truly matters is time blocking. This technique not only helps agents prioritize tasks but also fosters a sense of control over their schedules. Here’s a deeper dive into the art of time blocking and why every agent should master it.

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Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes.

In the competitive world of real estate, it’s easy to get caught up in traditional marketing strategies that focus solely on property listings, recent sales and market trends. While these elements are important, they often struggle to stand out against national competitors who dominate search rankings.

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30 years of brutally honest business advice in 1250 words

Do you need some tough love to get you moving forward in your real estate business? Jimmy Burgess shares the advice that’s helped him achieve the greatest success in his career.

There are winners and losers in every market cycle. Throughout my career, some of the toughest words to hear were the most impactful in getting my business back on track. Here are eight of the brutally honest observations and advice that shaped the successes I’ve achieved.

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Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer.
In today’s constrained market, lead generation is more important than ever. As the old real estate adage goes, “Nothing happens until someone generates a lead.”
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Agents need to embrace the new and the old to succeed

Danny Hertzberg, Jill Hertzberg and others shared the stories and tips that helped them succeed while on stage Wednesday at Inman Connect Miami.

When Danny Hertzberg joined the family business at the Jills Zeder Group back in 2008, he pushed for change.

“When I came into the business, I thought it was insane that we were sending out brochures,” Hertzberg recalled Wednesay while on stage at Inman Connect Miami. He went on to say that Facebook was in its earliest stages at that point, while other platforms such as Instagram hadn’t even been invented yet. Nevertheless, Hertzberg pushed for change.

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