How to define your target audience without losing existing business

Build your brand around a location or property type you’re passionate about, Nick Schlekeway writes, and watch your business take off.

When you first get into real estate, your business is built on hustle. You say yes to every opportunity, every client, every ZIP code and every transaction that comes your way.

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Creating AI Avatars: How to Create Video Clones for Business

Is your business invisible to potential customers because you aren’t using video? Do you know you need to do a video, but you’re worried about how you look on camera?

In this article, discover how AI video avatars can overcome your challenges and boost your exposure.

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Yes, there’s still time to make 2025 your best year yet in real estate

There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn’t it be you?

Great years don’t just happen. They are the result of strategic planning and relentless execution. This article provides a framework for turning your dream year into a reality.

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Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025.

There’s a place near the equator called the doldrums where the Northern Hemisphere winds hit the Southern Hemisphere winds, and there is little to no wind. It’s a sailor’s nightmare because, with no wind, there is no momentum. No forward movement.

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Setting Boundaries Around How You Spend Your Time

Watch or listen to hear how two real estate pros learned to take charge of their business schedules.

You’ve heard the saying, “Fail to plan—plan to fail.” Because so much of your success depends on how you spend your time, you need a plan for managing it wisely. But how do you craft a time management plan, including both your professional and personal time, in a way that works for you? Host Marki Lemons Ryhal learns from two real estate pros how they took control of their schedules.

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Thrive in 2025: A guide to eat-the-frog business planning

Wallace Real Estate’s Claudia Stallings offers insight and advice on end-of-year business planning and proactive growth strategies.

Besides, perhaps, a root canal, is there anything that we avoid more than business planning? In corporate terms, prioritizing the stuff that’s hard and doing the stuff we don’t want to do first is also referred to as “eating the frog.”

The phrase “eat the frog” is variously attributed to Nicolas Chamfort, a French writer, and Mark Twain, who had a couple of different versions of it:

  • “If it’s your job to eat a frog, it’s best to do it first thing in the morning.”
  • “Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

It then turned into a productivity book by Brian Tracy with a focus on organization, productivity and proactively overcoming challenges.

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Unpacking the Secrets of Real Estate Success

Are there any true secrets of real estate success? Edna Kimble would say no, and yet she’s clearly doing something different than most. She does 130X more business than the average agent – 360 homes a year – and she’s running a tight ship.

In this episode of the Tom Ferry Podcast Experience, I’m talking with Edna about her secrets of real estate success, from maximizing charisma and scaling personalization to locking in solid S.O.P.s. You’ll hear the story of how she was struggling to hold down 100 transactions a year by herself, got into coaching, and found the systems that allowed her to scale every aspect of her business.

Whether you’re a new agent or an experienced pro, Edna’s knowledge will help you raise the bar, close more listings, and find a new level of balance in your life. That’s what we’re talking about when we talk about the secrets of real estate success. There are no easy fixes, but there are systems and strategies for making your goals a reality.

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10 ways to create marketing buzz for your real estate business

From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.

In today’s digital-first, referral-driven world, traditional advertising alone isn’t enough to sustain a thriving real estate business. To keep a steady stream of leads and build lasting relationships, you must create a buzz that’s impossible to ignore.

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Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you realize you simply can’t do it all on your own. You’ve built a thriving business and nailed down your systems, but the day-to-day grind of managing administrative tasks, client communication, and transaction coordination is consuming your time.

If you want to focus on scaling your business, closing more deals, and growing your client base, delegation is no longer a luxury—it’s a necessity.

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The art of time blocking: A business basic every agent must learn

An effective plan for time management allows you to focus on the things that matter most to you, both personally and professionally, Keller Williams’ Julia Lashay Israel writes.

In the fast-paced world of real estate, effective time management is crucial for success. One of the most powerful tools agents can use to maximize productivityand ensure they focus on what truly matters is time blocking. This technique not only helps agents prioritize tasks but also fosters a sense of control over their schedules. Here’s a deeper dive into the art of time blocking and why every agent should master it.

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