authentic

Realtor Humor Videos: Authenticity for a Massive Following

This is an industry where a lot of agents are posting a lot of the same. And if that’s working for you, keep doing it forever. But most of the time, the ones who stand out are those who bring their own unique spin.

Take Kaitlin Hannig, for example. She’s fairly new to the business, but her hilarious realtor humor videos have already earned her a massive following.

In this podcast episode, Tom sits down with Kaitlin, Jason Pantana, and his social media specialist/personal comedian Savannah Cooper to talk about leveraging authenticity into popularity – and popularity into profits.

Click Here to watch the full episode on Tom Ferry.com Continue reading “Realtor Humor Videos: Authenticity for a Massive Following”

Lesson Learned: Stay true to yourself to attract your ideal clients

Find out what Miami Beach luxury agent Anna Sherrill has learned as she’s grown and what she’d tell a new agent just starting out in the business.

Born and raised in Arizona, Anna Sherrill made the move to Miami in 1999, earning her real estate license shortly thereafter. Over the years since, she has represented a variety of developments in the area, gaining an in-depth understanding of Miami’s unique market, building a thriving real estate business and taking great pride in helping people find their dream homes. She is currently heading up a team at Miami Beach’s Art Deco jewel, The Raleigh.

Click Here to read the full article on Inman Continue reading “Lesson Learned: Stay true to yourself to attract your ideal clients”

Communicate value with authenticity and active listening

How can agents show off their unique value proposition? One way is by bringing a scale model of the development they’re representing everywhere they go, Nile Lundgren of SERHANT. showed Inman Connect Las Vegas attendees on Tuesday.

During a panel that included moderator Katie Kossev of Side and luxury agents Michelle Griffith of Douglas Elliman and Ben Belack of The Agency, Lundgren toted to the stage a model of the Mercedes Benz Places in Miami, a 791-unit development that SERHANT. is currently representing.

Click Here to read the full article on Inman Continue reading “Communicate value with authenticity and active listening”