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Tag: AI

Artificial intelligence is taking the real estate world by storm

Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.

Virtually all home transactions involve the internet, and agents are leaning into existing and emerging technologies to meet clients where they are.

That’s according to a new survey of Realtors released on Thursday by the National Association of Realtors.

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How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes.

For most of the past three decades, “search” has meant Google and keywords. But that’s changing fast. More buyers and sellers are asking AI tools like ChatGPT and Gemini for the best agent in their city of choice, the top neighborhoods for families or what their home is worth, and they’re doing it in natural, conversational language.

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AI Operating Systems: The Next Level of AI for Business

Are you struggling to keep up with the relentless pace of AI? Wondering how to move beyond simple prompts and chatbots to build AI systems that transform how your business operates?

In this article, you’ll learn what AI operating systems are, why they represent the next level of AI for business, and how to build them step by step.

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Reinventing Work: How AI is Transforming Everything

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?

Many marketers and small business owners feel the pressure to try new things but aren’t sure where to begin, especially as AI continues to disrupt every facet of work at lightning speed.

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Creating AI Roles to Grow Your Business

Ever feel like your business is stuck in a loop of repetitive tasks and missed opportunities? Do you keep putting off strategic projects because you’re buried in day-to-day demands?

By creating specialized AI team member roles, you can scale faster, make smarter decisions, and prioritize the projects that move the needle.

This article walks you through how to create custom AI team members using tools like ChatGPT and Claude. You’ll learn how to choose the right roles, match them to the best platforms, write high-impact instructions, and integrate each AI role with your business workflows—securely and professionally.

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Combining AI Tools for Better Results

Have you ever wondered why some AI-generated outputs feel incomplete, even when you’re using the most recommended tools? Or found yourself relying heavily on ChatGPT, only to suspect there’s more potential waiting just beyond your current workflow?

The solution isn’t adding more tools at random, but using them with intent.

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How to Use AI to Simplify Your Marketing

Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?

In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters most: meaningful results.

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Becoming an AI-First Company: From Chaos to Clarity

Struggling to integrate AI across your organization without adding more confusion and complexity? Wondering how successful businesses are aligning teams and workflows to truly embrace AI-first operations?

In this article, you’ll discover a practical framework for transforming your company into an AI-first organization—so you can cut through the chaos, unlock clarity, and lead with confidence in a rapidly evolving business landscape.

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Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business.

Most agents and brokers are wasting time using AI all wrong. In a recent video from Michael Fielden Talks Tech, he introduced a strategy called the “Master Prompt” that I’d never heard anyone explain before. While it takes some effort to build on the front end, the master prompt approach will save you hours of time. Better yet, it allows the AI to create customized results exclusively for you that no competitor can replicate.

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AI and Brand Voice: Your Secret to Quality Scalable Content

Worried your AI-generated content sounds robotic or off-brand? Wondering how to maintain your voice and style as you scale your content creation efforts with AI?

In this article, you’ll discover how to align AI tools with your unique brand voice—so you can produce high-quality, on-brand content at scale without sacrificing authenticity or creative control.

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