agents – Page 9

4 Free Home Offer Letter Templates for Agents [& How To Write Your Own]

As a buyer’s agent, creating a real estate home offer letter on behalf of your client is one step closer to the goal, but it’s a delicate process. Also called a cover letter, it’s a document attached to the formal purchase offer, expressing the buyer’s interest while helping the seller visualize the offer terms. Not to be confused with a buyer love letter, the goal is to bring the buyer’s offer to life, capture the seller’s attention, and open the door to negotiations, all on one page.

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Stale listing? Here’s how to reset, refresh, relaunch

It’s one of our readers’ favorite topics right now, so we’re rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers.

You know that old saying, “Be careful what you wish for.” Well, when it comes to inventory, that’s ringing true right now, as we’re seeing growing numbers of delistings, coupled with rising interest rates (again), lagging price growth and increasing uncertainty about tariffs and their impact on the economy.

Click Here to read the full article on Inman Continue reading “Stale listing? Here’s how to reset, refresh, relaunch”

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst enemy. That’s where time management tools come in.

Working smarter is just as important as working hard. There are so many real estate time management tools available that will help you free up time, close more deals, and manage your life without overwhelming stress. Why would you not be using every tool you possibly can?!

Click Here to read the full article on Tom Ferry.com Continue reading “10 Time Management Tools Every Agent Needs”

Why high-end buyers are still spending big on luxury real estate

High-net-worth consumers are still purchasing houses as they seek strategic investments and relative safety amid tumultuous times.

Market data and anecdotal evidence from luxury experts thus far this year has shown the high-end sector of the real estate market is holding steady, even as other areas of the market falter.

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Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.

We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.

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Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity.

For many agents who were convinced that spring 2025 would make up for the sluggish markets of the post-pandemic years, the past few months have been pretty disappointing. Despite increases in inventory, a combination of politicaland economic uncertainty combined to keep many buyers on the fence, hoping for lower interest rates or worrying that their jobs were in jeopardy.

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14 Clever Real Estate Negotiation Strategies From the Pros

Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.

In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.

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AI Apps Made Easy: Creating Whatever You Can Imagine

Are you eager to create custom software that solves unique business challenges but feel intimidated by the technical complexity? Wondering how AI can help you build powerful apps—without hiring a developer or learning to code?

AI-powered app builders are unlocking new opportunities for marketers and entrepreneurs to create custom applications tailored to their exact needs.

Click Here to read the full article on Social Media Examiner Continue reading “AI Apps Made Easy: Creating Whatever You Can Imagine”

Not just Meta: Don’t sleep on YouTube and LinkedIn

Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally.

Every week, another platform proves it’s worth your attention. YouTubecontinues to be the dark horse — quietly growing, quietly delivering — while LinkedIn is stepping up with fresh tools for visibility. Both are making one thing clear: It’s not just a Meta world anymore.

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Becoming a Real Estate Photographer

If you’re trying to figure out how to become a real estate photographer, you’re in the right place. It’s a niche with serious demand, and the barrier to entry is lower than you might think. With the right skills, gear, and a bit of hustle, you can turn this into a profitable side gig — or even a full-time career! My guide will teach you how to break in, stand out, and actually make it work.

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