High-net-worth consumers are still purchasing houses as they seek strategic investments and relative safety amid tumultuous times.
Market data and anecdotal evidence from luxury experts thus far this year has shown the high-end sector of the real estate market is holding steady, even as other areas of the market falter.
Click Here to read the full article on Inman Continue reading “Why high-end buyers are still spending big on luxury real estate”
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic.
We so often think of social media in terms of likes, follows, impressions, reach and, of course, click-through rate. Those metrics are certainly important to watch and often determine the success of your social media marketing efforts; however, they aren’t the only measure.
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After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity.
For many agents who were convinced that spring 2025 would make up for the sluggish markets of the post-pandemic years, the past few months have been pretty disappointing. Despite increases in inventory, a combination of politicaland economic uncertainty combined to keep many buyers on the fence, hoping for lower interest rates or worrying that their jobs were in jeopardy.
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Real estate negotiation is the art of guiding buyers and sellers toward mutually beneficial terms using psychology, strategy, and market insight. Great negotiators don’t just haggle — they protect their clients’ interests, defuse tension, and structure deals that stick.
In this guide, we’ve gathered 14 of the most effective negotiation strategies from top agents, coaches, and industry icons. You’ll find tactics for setting the stage, communicating with impact, and securing win-win outcomes — all actionable and easy to adapt to your next deal.
Click Here to read the full article on The Close Continue reading “14 Clever Real Estate Negotiation Strategies From the Pros”
Are you eager to create custom software that solves unique business challenges but feel intimidated by the technical complexity? Wondering how AI can help you build powerful apps—without hiring a developer or learning to code?
AI-powered app builders are unlocking new opportunities for marketers and entrepreneurs to create custom applications tailored to their exact needs.
Click Here to read the full article on Social Media Examiner Continue reading “AI Apps Made Easy: Creating Whatever You Can Imagine”
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally.
Every week, another platform proves it’s worth your attention. YouTubecontinues to be the dark horse — quietly growing, quietly delivering — while LinkedIn is stepping up with fresh tools for visibility. Both are making one thing clear: It’s not just a Meta world anymore.
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If you’re trying to figure out how to become a real estate photographer, you’re in the right place. It’s a niche with serious demand, and the barrier to entry is lower than you might think. With the right skills, gear, and a bit of hustle, you can turn this into a profitable side gig — or even a full-time career! My guide will teach you how to break in, stand out, and actually make it work.
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Saying thank you may seem like a small gesture, but it can do more than express gratitude. It can open the door to your next deal and deepen relationships. It also contributes to your personal brand, highlighting your attention to detail and your commitment to service, which are key qualities in an industry where trust and reliability are essential. A well-timed thank you also reminds clients and vendors why they chose you — and why they’ll choose you again.
Click Here to read the full article on The Close Continue reading “30 Real Estate Thank You Notes: The Secret Weapon Some Agents Miss”
Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are 6 steps to book the appointment.
To convert prospects, an essential skill is to book consultations. Agents cannot begin the sales process without a proper evaluation of the consumer’s needs and goals. The ability to schedule appointments quickly helps keep your pipelineflush and creates structure in your schedule.
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Feeling overwhelmed by the constant demands of marketing content creation? Wondering how to use AI to make your marketing more effective—and feeling exhausted?
In this article, you’ll discover use cases for streamlining your marketing efforts with AI—from planning and production to automation and optimization—so you can save time, reduce stress, and focus on what matters most: meaningful results.
Click Here to read the full article on Social Media Examiner Continue reading “How to Use AI to Simplify Your Marketing”
