Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold.

 

Listing not selling? Are any of your real estate listings lingering on the marketand not selling? In almost every case, the cause is due to at least one of five key factors: price, accessibility, condition, location or marketing. Understanding how each of these plays into the sales process makes it easier to pinpoint problems and remove the barriers to creating a sale.

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AI Social Content at Scale: Grow Your Reach, Regain Your Time

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists?

With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life balance.

In this article, you’ll learn how to choose the right content strategy, build an AI-powered production system, and create scalable social media content using tools like Claude, Poppy AI, HeyGen, and ElevenLabs. You’ll also see how to maintain quality, transparency, and authenticity as your social channels grow.

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A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

To turn that opportunity into results, I recommend focusing on three key areas that drive lasting relationships. Here’s what I’ve learned and what I encourage you to put into practice.

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Video Prospecting in 2025: How to Stand Out with Promising Leads and Prospects

Sales prospecting is tough. With inboxes overflowing and buyers getting bombarded by messages, standing out is harder than ever.

That’s where video prospecting comes in.

Instead of sending another text-only message, a video message grabs attention, builds trust and sets you apart.

In this post, we’ll break down why video prospecting works and how to use it in your sales process.

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Reinventing Work: How AI is Transforming Everything

Have you noticed that the way we work is shifting but can’t quite pin down what’s changed or how to keep up? Are you trying to stay ahead of AI trends while juggling the demands of growing a business or brand?

Many marketers and small business owners feel the pressure to try new things but aren’t sure where to begin, especially as AI continues to disrupt every facet of work at lightning speed.

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The 5 Best Virtual Staging Software & Virtual Staging Guide in 2025

Whenever a property looks empty or outdated in photos, potential buyers will scroll past it. Virtual staging changes that by transforming spaces into stylish homes. The best virtual staging software creates realistic, high-quality images that help properties stand out from the crowd. I’ve rounded up the top options, along with a few pro tips, so your photos capture buyers’ attention instead of letting them scroll by.

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7 end-of-summer marketing ideas to spark fall momentum

The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how.

As summer winds down and routines snap back into place, real estate agents have a great window of opportunity. Vacationers return, school bells ring and homeowners start planning their next move before the year wraps up. It’s not just the end of a season; it’s a fresh runway for agents ready to stand out.

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The Ultimate Real Estate Buyer Agent Checklist

As a buyer’s agent, you’re more than a guide — you’re the captain, navigating clients through real estate’s highs and occasional lows. This ultimate buyer agent checklist ensures every phase of the journey runs smoothly, from decoding client wishlists to celebrating the final walk-through. Use it as your map in delivering an unforgettable homebuying experience.

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4 barriers to communication that cause your audience to tune out

We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication.

Communication is the lifeblood of any successful organization, team or relationship. Strong communication, to be specific. Yet, despite its importance, so many of us struggle to get it right.

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5 Essential Tech Tools for Real Estate Agents

From digital notetaking to 3D tours, these tools will streamline your workflow, enhance client interactions and give your listings a high-tech edge.

In the fast-paced world of real estate, having the right tools can make all the difference. Technology can streamline workflows and enhance productivity—helping you stay organized and impress your clients. Here’s a list of tech tools every real estate agent should consider, each offering unique benefits to help you thrive in a competitive market.

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