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Positioning Strategy: How to Ensure Your Message Connects

Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service?

In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external buy-in for your messaging.

Click Here to read the full article on Social Media Examiner Continue reading “Positioning Strategy: How to Ensure Your Message Connects”

The 7 C’s of highly successful agents (and how to apply them)

How do you become a highly successful real estate agent? Success always leaves clues. Over the years, I’ve noticed agents who consistently grow their businesses and deliver incredible client experiences share many of the same qualities.

Today, I want to break down the 7 C’s that make a great real estate agent, and more importantly, how you can apply them in your own business right now.

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10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst enemy. That’s where time management tools come in.

Working smarter is just as important as working hard. There are so many real estate time management tools available that will help you free up time, close more deals, and manage your life without overwhelming stress. Why would you not be using every tool you possibly can?!

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19-step real estate agent’s guide to effective home showings

Team lead Carl Medford writes that developing a process for conducting home showings will help you manage client experiences with confidence.

Over the years, I have shown thousands of homes to prospective buyers. As a new agent, I was unsure how to begin, but I quickly developed some fundamentals that have stood the test of time. Although showing access differs from market to market, here are the basic procedures that will work in most cases.

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Educational Video Ads: The Secret to More Leads and Sales

Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat?

Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format.

Click Here to read the full article on Social Media Examiner

The 60-deal-a-year referral-based blueprint anyone can implement

Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment.

If you’re wondering what it takes to build a real estate business that not only sustains, but also grows and thrives year after year, look no further than Olyvia Salyer. Serving the historic and coastal communities of Virginia, Salyer has built a referral-based real estate business of more than 60 transactions annually, all while keeping her heart anchored in community and relationships.

Click Here to read the full article on Inman Continue reading “The 60-deal-a-year referral-based blueprint anyone can implement”

The Real Estate Agents Guide to Reaching out to Absentee Owners

If you’re not reaching out to absentee owners, you could be leaving listings on the table. The share of homes owned by absentee owners is on the rise in major U.S. metros. Read on to learn why this lead type may be motivated to sell and other benefits of working with them.

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Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold.

 

Listing not selling? Are any of your real estate listings lingering on the marketand not selling? In almost every case, the cause is due to at least one of five key factors: price, accessibility, condition, location or marketing. Understanding how each of these plays into the sales process makes it easier to pinpoint problems and remove the barriers to creating a sale.

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AI Social Content at Scale: Grow Your Reach, Regain Your Time

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists?

With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life balance.

In this article, you’ll learn how to choose the right content strategy, build an AI-powered production system, and create scalable social media content using tools like Claude, Poppy AI, HeyGen, and ElevenLabs. You’ll also see how to maintain quality, transparency, and authenticity as your social channels grow.

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A Step-by-Step Guide to Build Repeat Business and Referrals

As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from repeat clients and 21% from referrals. That’s a powerful opportunity for young professionals like you to build a thriving career.

To turn that opportunity into results, I recommend focusing on three key areas that drive lasting relationships. Here’s what I’ve learned and what I encourage you to put into practice.

Click Here to read the full article on The Realtor Magazine Continue reading “A Step-by-Step Guide to Build Repeat Business and Referrals”