Driving Qualified Leads With LinkedIn Content: A Proven Formula

Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine?

In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days.

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How to optimize photo collages for social media and print

Personalize your visual stories

Gone are the days of making photo collages with magazine cutouts, glue, and poster board. With Canva, beautifully crafted photo collages are easy to create.

Using Canva’s library of designer-made templates, you can create classic collages and mood boardsthat tell your story, your way. All templates are customizable. Choose from a range of color palettes, layouts, fonts, graphics, and more.

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How to Host a Mega Open House That Gets More Listings

If you want to stand out in today’s market, learning how to host an open house the right way is essential. An open house can do far more than showcase a property. It is a stage for building brand awareness, creating community connections, and securing future listings.

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What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes.

Whether it was the high-stakes TikTok spin-off deal, a misinformation firestorm around Tylenol, or Disney’s messy handling of the Jimmy Kimmel suspension, these stories lit up social feeds and group chats alike with just about everyone sharing their opinion on one or all of them.

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Zero-Click Challenge: Why Marketers Must Go Back to Fundamentals

Are you struggling to drive traffic from social media to your website? Wondering why your carefully crafted content isn’t generating the clicks it once did?

In this article, you’ll discover how to leverage zero-click marketing strategies to build influence and reach your audience when traditional click-based tactics are becoming increasingly ineffective.

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Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing.

For years, I was stuck on what I now call the “real estate content treadmill.” The cycle looked like this: spend hours researching a video, record it, spend more hours editing, post it and then watch it flop. So, I’d start all over again, burning time, producing mediocre content, and neglecting the activities that actually grew my business like networking, following up with clients and building relationships.

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Guiding homebuyers through the offer’s fine print: Step 5

In Part 5 of her 8-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer.

In my last article, “On ‘Education Day,’ buyers teach you what they really want: Step 4,” I explained how the “field trip” allows buyers to experience homes, challenge their assumptions and reveal what they truly want.

Now comes Step 5: the offer, where all that preparation meets the fine print. If Education Day is the lab session, writing the offer is the exam. This is the moment everything you’ve prepared for comes into play.

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Artificial intelligence is taking the real estate world by storm

Agents are starting to incorporate artificial intelligence into their technology suites, according to a new survey from the National Association of Realtors.

Virtually all home transactions involve the internet, and agents are leaning into existing and emerging technologies to meet clients where they are.

That’s according to a new survey of Realtors released on Thursday by the National Association of Realtors.

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How TikTok and Instagram Are Changing Real Estate Marketing

Homebuyers used to drive through neighborhoods, scanning for “For Sale” signs and hoping to catch an open house. Today, they’re far more likely to be scrolling through TikTok, Instagram, or YouTube, stopping on a short video tour of a home that catches their eye. In the Seattle metro area, real estate agents are proving that social media isn’t just for dance trends and viral memes—it’s becoming one of the most powerful tools for showcasing homes and sparking buyer interest. And the results for real estate video marketing are eye-opening.

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28 Real Estate Instagram Posts That Attract Clients

Social media is the go-to method for marketing your real estate business online, and Instagram is proving to be one of the best social media networks for realtors. However, consistently creating good-quality real estate Instagram posts can be challenging. To help you get more ideas, I’ve collected 28 unique Instagram real estate post examples and templates.

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