agents – Page 4

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing.

Most agents sleep on direct mail because they’ve been told it takes 12–18 months to see ROI. Jimmy Mackin says that’s old thinking. The five campaigns he shared below are working right now. The process he shares is simple. Send a letter. Start a conversation. Win the listing.

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The DNA of Luxury: Part II – Mastering the Art of Engaging Luxury Clients

Mindset. Behavior. Values. Trust. These are the assets that will help you succeed in the luxury space, and any space in real estate, really.

Have you identified your luxury niche clients? If yes, the next step is to connect with them effectively. In part one of this series, I gave a general overview of the luxury market, and with that information in hand, it’s now time to talk about what luxury clients want and how you engage them.

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3 essential AI prompts to make real estate writing easier than ever

Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy.

In the old days, way back when iPhones would let you know there was a newer version by creating battery problems, I remember sitting in a training, forced on me by the sales manager, listening to Tom, Brian or Greg (if you know, you know) go on and on about email and relationship building. The sales manager truly believed in the coaches’ methods.

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5 magic phrases that help real estate agents close more deals

These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.

In real estate, words are your most powerful tool. Knowing when to speak and what to say can be the difference between a client who hesitates and a client who closes. Over the years, I’ve studied the language patterns of top-producing agents, tested thousands of scripts and seen firsthand how a few well-chosen words can shift a conversation, build trust and move a deal forward, so agents can close more deals.

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How to Turn Every Listing Into More Listings

In this special edition episode, Jimmy flips the script on listing promotion – and shows you how to turn one listing into more listings.

If the first time you’re promoting a listing is when it hits Zillow, you’re already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares:

The five points in a listing’s lifecycle that create leverage (and what most agents do wrong)
What to send before the sign goes in the yard – and why it drives more listing leads than your typical Just Listed ad
Campaigns that work fast, don’t cost much, and create listing momentum in any market
How to stay top-of-mind without being spammy or salesy – and why timing is everything

Plus: the mindset shift that turns your current pipeline into future listings, even if inventory is tight.

Click Here to read the full article on Tom Ferry.com Continue reading “How to Turn Every Listing Into More Listings”

Time Management Tips for the Holiday Season

Does anyone else feel like once October hits, the rest of the year speeds by? Between fall festivals, client appreciation events, open houses, and prepping for the holidays, it’s easy to feel like you’re running on autopilot. The busy season in real estate doesn’t really stop—it just changes shape. And before you know it, Thanksgiving and the new year are right around the corner.

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Building AI Agents: A Proven Process

Are you struggling to understand what AI agents actually are? Wondering how they differ from chatbots or AI assistants, and whether they can truly transform your business operations?

In this article, you’ll discover a proven process for building AI agents that work in the real world, from initial workflow analysis to deployment and quality control.

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Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online.

There was a time when getting found online was all about SEO, search engine optimization. But now there’s a new player: GEO, generative engine optimization.

Instead of trying to be discovered by Google, we also now have to think about being recommended by AI search tools like ChatGPT, Perplexity, Gemini and others. The agents who understand how to control what AI “knows” about them and how it interprets their authority will own the next generation of online visibility.

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7 last-minute Halloween marketing tricks (and treats) for agents

Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now.

If you’re anything like me, you’re thinking the end of October snuck up on us faster than a ghost in a fog machine, right? I’ve heard it all this month from agents who are juggling market shifts, unreasonable (and sometimes unruly) clients and all those not-so-fun “just want to wait until after the holidays” conversations.

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