agents – Page 4

‘Top of mind’ means nothing without value. 5 ways to do it right

The old playbook of ‘just stay remembered’ doesn’t work in the digital age, Josh Ries writes. Clients are bombarded with information, so you must provide consistent value.

The thinking was simple: If people remember you when they’re ready to move, they’ll call you. And in the pre-digital world, that worked better. A fridge magnet, a postcard or a friendly check-in once or twice a year kept you front and center because there weren’t as many competing voices.

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5 Minutes of the Best Real Estate Advice from Top Experts

Have you ever wanted to get the best possible advice from some of real estate’s top experts? Well, you’re in luck.

On this extra short episode of the Tom Ferry Podcast Experience, Tom asks his brother, Patrick Ferry, and his brother-in-law, Ron Cronin, for their best advice to agents working in today’s market.

Patrick and Ron are both powerhouse coaches who also run their own thriving real estate businesses. They practice what they preach, and that’s why they’re able to dominate in any market.

In less than six minutes, you’ll learn:

How to turn knowledge into confidence
What it takes to stop complicating simple things
The secret to instantly establishing yourself in a new market

Watch or listen now! on TomFerry.com

43 Clever Examples of Real Estate Ads (+ Why They Work)

Ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually market you as the go-to real estate expert in your farm area.

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Successfully Deploying AI for Traditional Businesses

Finding it difficult to get AI to work in your business? Wondering how to avoid common mistakes that can derail your AI adoption efforts?

In this article, we’ll explore how traditional businesses can successfully put AI to work.

Karl Yeh, co-founder of 0260, a consultancy that helps mid-sized traditional businesses successfully implement AI and co-host of the AI Accelerator for Business show, has identified three major misconceptions that consistently undermine AI adoption efforts.

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The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy.

SEO isn’t dead or even dying. Traditional SEO is, though. For years, real estate agents were told to create neighborhood guides, FAQs and blog posts to capture search traffic.

The playbook was simple: Publish answers, rank in Google, and traffic (and therefore leads) will trickle in. That model is collapsing, and agents need to prepare for what’s next right now. Here is how I realized this was happening, the steps I’m taking to prepare, and how my team is looking toward building a future content strategy.

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Driving Qualified Leads With LinkedIn Content: A Proven Formula

Are you struggling to generate qualified leads from your LinkedIn content? Wondering how to transform your social media presence into a revenue-driving machine?

In this article, you’ll discover how to create strategic LinkedIn content that converts prospects into qualified leads using a proven formula that generated $10K in pipeline in just eight days.

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How to optimize photo collages for social media and print

Personalize your visual stories

Gone are the days of making photo collages with magazine cutouts, glue, and poster board. With Canva, beautifully crafted photo collages are easy to create.

Using Canva’s library of designer-made templates, you can create classic collages and mood boardsthat tell your story, your way. All templates are customizable. Choose from a range of color palettes, layouts, fonts, graphics, and more.

Click Here to read the full article on Canva.com

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How to Host a Mega Open House That Gets More Listings

If you want to stand out in today’s market, learning how to host an open house the right way is essential. An open house can do far more than showcase a property. It is a stage for building brand awareness, creating community connections, and securing future listings.

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What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes.

Whether it was the high-stakes TikTok spin-off deal, a misinformation firestorm around Tylenol, or Disney’s messy handling of the Jimmy Kimmel suspension, these stories lit up social feeds and group chats alike with just about everyone sharing their opinion on one or all of them.

Click Here to read the full article on Inman Continue reading “What real estate agents can learn from TikTok, Tylenol and Disney”