Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort?
In this article, you’ll discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people.
Click Here to read the full article on Social Media Examiner Continue reading “Email Segmentation: Getting More Sales With Less Traffic”
Troy Palmquist writes that the agents who win next year won’t be the ones working hardest; they’ll be the ones working smartest with game-changing AI tools.
By the time you’ve fired off that “quick update” to your lender, answered your group chat, re-sent disclosures, fiddled with a Canva template you now can’t stand and blasted out three follow-ups that all sound the same in your head — the day is gone.
Click Here to read the full article on Inman Continue reading “The AI efficiency revolution: Your 2026 competitive edge starts here”
The Click Obsession
Let’s face it — real estate marketing has turned into a numbers game of clicks, likes, and ever-changing algorithms.
Every agent has been told they “need” more ads, more content, and more followers.
But while everyone’s fighting for attention online, something unexpected has been happening offline.
Postcards have quietly become smarter — much smarter.
Modern direct mail isn’t about ink and postage anymore. It’s about data, automation, and precision targeting that can hold its own against any digital ad platform.
From “Dear Neighbor” to Data-Driven Personalization
The days of sending generic postcards to entire ZIP codes are over.
Click Here to read the full article on Lab Coat Agents Continue reading “My Postcards are Smarter than your Facebook Ads”
With the holidays around the corner, it’s time to step into the true world of luxury. But what is luxury, really? Is it the shimmer of something new or the serenity of having just enough?
Pause Before the Holiday Rush
Holidays. Black Friday. Sales. Before you reach for your wallet, pause. For many, the season has transformed into a chase for more, a pursuit of things and the fleeting rush they bring. If life feels overwhelming, another shopping spree won’t ground you—a reset will.
As Black Friday approaches and gifting floods every advertisement, remember this: You don’t need more. In fact, you may need far less. Letting go of excess, noise and distraction will serve you far more deeply. Decluttering goes beyond your home; it’s an invitation to clear your mind, reevaluate your habits and release people or obligations that no longer bring value or peace.
Click Here to read the full article on The Realtor Magazine
Instagram rewards the people who adapt, experiment and show up consistently, Jimmy Burgess writes. Use it to create momentum in 2026.
Social media is no longer optional for real estate agents. It continues to be one of the fastest-growing opportunities we have for building visibility, driving conversations and ultimately generating new business.
Click Here to read the full article on Inman Continue reading “Head of Instagram: You’re missing reach if you don’t do these 5 things”
Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal.
Buyers are no longer focused on what impresses others; they are asking what restores them. They want homes that align with their routines, support their well-being and reflect their values. We are seeing that shift across every market, from Los Angeles to Turks & Caicos, Miami to Mallorca, where clients are prioritizing intention over excess and meaning over material.
Click Here to read the full article on Inman Continue reading “Luxury’s next phase: What the 2026 buyer really wants”
Are you struggling to make your video content stand out on social media? Wondering how to stop people from scrolling past your posts?
In this article, you’ll discover the specific techniques content strategists use to create short-form video content that captures attention and drives engagement.
Click Here to read the full article on Social Media Examiner Continue reading “How to Create Short-Form Video Content That Stops the Scroll”
When staging a home, you must ensure that everything is neat and organized so the home is presented in its best light before potential buyers arrive—even when you’re pressed for time.
Fortunately, you can prepare your house for a viewing in 10 minutes or less. The 10-minute home staging method includes quick tasks worth prioritizing for maximum impact. Here’s how it works in just minutes … Ready, set, go!
Click Here to read the full article on The Realtor Magazine Continue reading “The 10-Minute Test: Quick Staging Tweaks That Can Make a Massive Difference”
As the holidays approach, Bernice Ross writes, it’s time to plan ahead and prioritize celebration so you can make the most of the 2025 holiday season.
As we approach Thanksgiving weekend and the 2025 holiday season, have you ever noticed how many people get run down around the holidays? Illness shows up when we become overly stressed from trying to squeeze too many activities into our already hectic schedules. What is supposed to be a joyful, spiritually grounded time of year too often gives way to stress-related illness, short tempers, frantic activity, digital overload and overeating.
As with anything worthwhile, you’ll need to plan ahead to make this year different.
Click Here to read the full article on Inman Continue reading “10 tips for having the best holiday season ever”
Staging helps your listing make a great first impression, online and in person, allowing buyers to envision an easy, happy life in the home. A well-staged property makes agents stand out from the competition and sell faster (often for a higher price). In fact, according to research, nearly 3 in 10 agents say staging increased offers by 1% to 10%, and almost half say it cut days on market.
Click Here to read the full article on The Close Continue reading “15 Home Staging Tips to Sell a House Fast”
